US media network IGN has appointed Casey Lynch as its new editor in chief, with Colin Campbell also taking on a new role as head of news and features.
Lynch had previously been employed at Reverb Communications for two years prior to his appointment but has also served as both a journalist and editor for a number of other games publications.
In his first post on IGN in his new position, Lynch talks about how he is "honoured and humbled" by his new role, whilst setting out his stall for a new editorial vision for the site.
"Spending almost four years in public relations has proven invaluable in providing me a totally new perspective on the inner workings of the industry, a new outlook I am eager to bring to bear upon the editorial vision and voice of IGN," writes Lynch.
"I look forward to getting to know you over the upcoming weeks, months and years, and promise to lead the team to produce the caliber of content this new us demands and deserves."
Colin Campbell joins Lynch as his head of news and features, coming from extensive trade and industry experience at Edge, MCV, Gamasutra and more.
Campbell expresses a strong desire to return to a frontline newsroom role in a post on his personal blog.
"For the past couple of years I've been working in marketing, creating blogs and news platforms for brands. It's been fun and it's been a creative challenge, but even when marketing is trying to tell true stories, to posit itself as journalism, it's still marketing. It's an entirely different profession.
"Ultimately, I love news-rooms. There's no better place to work. They are edgy, competitive places but also collaborative, friendly and noisy. Famously, news-rooms are places where deadlines rule, where the pressure is always on."