Nintendo has revealed that 1.5 million Wii owners use the Netflix movie service daily in the US.
The figure comes as the service launches on the 3DS handheld, allowing access to standard 2D content, with 3D movies promised "soon".
"The new Netflix application looks great, plays great and is a fantastic consumer experience," said Nintendo of America President Reggie Fils-Aime.
"It gives Nintendo 3DS owners access to an amazing wealth of movies and TV shows, which they can watch conveniently from thousands of free Wi-Fi access points across the country. Nintendo 3DS truly offers something for everyone."
Netflix streaming membership starts at $7.99 a month, although those with unlimited plans can instantly watch content on the handheld and other devices.