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PlayStation Home users "the most hardcore gamers"

Home director Jack Buser says they buy more games, consume more content

Jack Buser, director of PlayStation Home, has explained why the users of the virtual world are some of the most dedicated gamers on the console.

“If you look at the average Home user, they are the most hardcore gamer on the PS3,” said Buser, speaking to GiantBomb.

"They buy more games than the average PS3 user, they play more games than the average PS3 user. They also watch more movies than the average PS3 user, who is already a highly self-selective consumer. We're talking about rabid consumers of media and hardcore gamers. That's who these people are."

Sony's Second Life style virtual world has over 17 million users, who can play over 200 free games or purchase 9000 virtual items, from costumes to furnishings for their virtual homes. Often these items are tied to specific game or film releases like Killzone, and Star Trek. But Buser wouldn't talk specific figures for those purchases.

"We don't comment on exact revenue for PlayStation Home," he said. "PlayStation Home is heavily reliant on the microtransactions business model. Microtransactions tend to be profitable due to the low cost of virtual item development and the high traffic on the platform."

Home launched in December 2008, after three years of development, but still carries its beta tag, and Buser is happy for it to stay that way.

"We're in open beta," he said. "We don't talk much about it. The reason why the tag is there is because we really want to drive home this message that Home is always evolving, it's always changing, that we're always working on it. [...] We don't have anything to announce at this time, but we do like the idea that that tag reinforces this always evolving message. But I can't say more than that."

The game's last major update was on June 16.

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Latest comments (5)

Bonobo Mankini Studying HND Game Design, Staffordshire University8 years ago
Ps vita needs to justify itself so that you know you can buy one and not be ashamed of yourself. We've learnt from original psp, its very desirable tech but expensive games are boest enjoyed in a big screen home set up, and its a luxury not worth carrying around with you- pockets are crowded enough. That's why people are unconvinced. If it can function like the Wii u controller but for ps3 & 4, or have genuinely great gameplay you can't get anywhere else, with its gps and back touchscreen and stuff that would help. If it's game format could be played by ps4 and you only had to buy one downloadable title to have substantial access to it on multiple platforms that would probably sell it. u could do the mining and chatting in mass effect on the go but leave the more cimematic important stuff for the ps3. Lot of potential there, I hope they explore it without forcing developers and I hope they make it seamless and clear, confusion could ruin it. Got nothing to say for the Wii u. I hope they fix saves so multiple users can take turns in single player and it'll keep track of who did what? The controller increases its value a lot and it'll do things that should have been done ages ago and it'll be nice for proper hidden battleships style multiplayer, but its basically just another console not much to talk about sure it will do alright maybe convince some casual bejewelled players games are a capable, deep medium as the Wii utterly failed to do. Spa for bad spelling wrote this on a phone. Am I right or am I right people?

Edited 1 times. Last edit by Bonobo Mankini on 1st July 2011 12:32pm

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Tim Hesse Product Development Executive 8 years ago
^^
PS VITA =/= PS HOME
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Eliott Large Intern, interxion8 years ago
I think Home is a good way to play Chess online with someone, and that's it. But the only way I can ever get anyone to come play is by making an avatar as a busty girl. Then I have to put up with their sorry forms of flirtation and tell them to STFU and play. Barely anyone ever gets the job done (probably like their sexual performances in real life).
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Show all comments (5)
Pete Thompson Editor 8 years ago
So watching movies makes you more of a hardcore gamer.. Thats a new one on me, I'll stick to playing games and suffer the consequences of not being considered hardcore while i'm playing games for 20 to 30+ hours a week both on & offline
;-)..

Edited 1 times. Last edit by Pete Thompson on 1st July 2011 7:33pm

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Alfonso Sexto Lead Tester, Ubisoft Germany8 years ago
The only thing I can say for sure is that I have a big number of friends and coleagues at work (both PS3 Users and multisystem users) and none of them used Home services more than once, the usual "let's see what It looks like".

Also (and again, personally) I don't believe in this kind of social aproach on a PS3. When I want to socialice I go out to have some drinks and play pool with my friends here, when I'm in front of my PS3 (and X360) is for playing games or watching DVD's.

Just my point.

Edited 1 times. Last edit by Alfonso Sexto on 5th July 2011 7:44am

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