Sections

Studio head details Zynga acquisition process

FarmVille maker "not worried about the margins" says anonymous developer

The founder of one of the many development studios acquired by Zynga in recent months has discussed the experience in a new interview, which he described as a "good process".

Speaking anonymously to website Business Insider, the unnamed executive repeatedly referred to the speed at which Zynga is able to make and execute decisions: "They bought the company and we didn't even take a day off."

Although not directly critically of the company the studio head did highlight potential flaws in Zynga's approach: "They move really fast and they're good at executing, but they just kind of throw bodies at problems. Not thought."

"They're really ruthless with cutting things that don't work. If a game doesn't work, they kill it. They'll throw those resources somewhere else. I definitely get that," said the executive.

"They've got one or two things right and they're focused on that. I think a lot of companies do that."

"They're not worried about the margins," he added. "If they can buy a user on a Facebook ad for a dollar and the user nets me a dollar and three cents, even, then I'll keep buying users until that's positive. Zynga is making way more money than anybody, but they're also spending more money than anybody."

Related stories

Zynga returns to full-year profits for the first time in seven years

Net income up $138.4m year-on-year to $26.6m, daily active users reaches four-year high at 20 million

By James Batchelor

Pincus: For new mobile devs, it's organic growth or bust

At Slush, Zynga founder Mark Pincus advised mobile startups to set a "high bar" for organic growth before investing in advertising and UA

By Matthew Handrahan

Latest comments

Sign in to contribute

Need an account? Register now.