EA taunts Activision with Battlelog service

Battlefield 3 publisher unveils free online social service to accompany shooter

EA has continued its FPS battle with rival publisher Activision, by unveiling a suite of online stat trackers called EA Battlelog, which is very similar to Activision's recently announced Call of Duty: Elite.

The main advantage to EA's service? It's completely free.

That point was emphasised repeatedly by EA's John Riccitello, driving home the comparisons to Activision's paid for service.

"Battlelog also lets you manage your friends lists, squad up, create platoons, use voice chat and follow your friends' progress in real-time, and more," reads a 3 June post by DICE general manager Karl Magnus Troedsson.

"Battlelog will be available for the monthly fee of (drum roll)... zero dollars. We look forward to providing more information on these features in the near future!"

Battlelog will be available from EA's new, which is shaping up to become a single web destination for EA's titles by merging EA Store and EA Account IDs.

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Latest comments (6)

Haven Tso Web-based Game Reviewer 9 years ago
Finally something good from EA. I just find it outrageous that publishers are trying to cash in what was supposed to be an included full service for games. If they want to charge more they should have reduce the price of games instead of rolling out unfinished products and services and make you to pay further for the full experience.
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Jason Vandiver Designer III, THQ9 years ago
EA cashes in plenty with their sports titles. They're being generous with BF3 to try and gain market share. If the tables were turned, EA would be doing the same thing as Activision.
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Jeff Wayne Technical Architect 9 years ago
Totally agree Jason. It is however the first positive news about EA that I recall reading in.... a *very* long time!
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Justin King Creative Digital Producer, mattel9 years ago
@ Jason - yeah, once you're beholden to shareholders, the drive to monetzie becomes all consuming. i know all about the game development costs and ongoing support costs, but charging for every little thing just seems a tad too mercenary.
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Graham Simpson Tea boy, Collins Stewart9 years ago
Both Elite and Battlelog offer the same sdervices for free. So why the drama and where's the story? It's a that point Elite then goes further by offering additional services (TBA) that will be sold for a premium. It's not complicated. If you like what Elite premim has to offer then you will pay if you don't you wont.

Personally I think it's going to accelerate CoD as a global e-sport and that can only be good for the industry and of course ATVI (think Starcraft I and II).

Edited 1 times. Last edit by Graham Simpson on 8th June 2011 8:57am

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Arno Von Helden9 years ago
I can't help but feel that Activision are in real trouble here. The perception out there is that they are nothing but money grabbing thieves out to screw the consumers of as much money as possible. Whether its true or not is actually of little consequence because as someone once told me "your perception is your reality". Activision are going to have to work very hard at changing peoples perceptions of them if they plan on remaining on top.
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