Wii price cut set for May?

Price to drop in US to $150 according to report

Nintendo could be set to cut the price of the Wii home console this May, according to a new report.

Engadget suggests May 15 will see the console drop to $150 in the US, although it points out the move would be only weeks before the annual E3 games show, where big price announcements are usually made.

If true, a price drop would fuel speculation of a successor to the Wii, which has been on the market since 2006 and boasts lifetime sales of more than 85 million units.

The console currently retails for $199 in North America.

Update: Go Nintendo has posted what it claims is an internal price sheet from retailer Kmart, also suggesting a reduced price for the system of $149.99.

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Latest comments (10)

Timing seems right - would clear the decks for other announcements at E3. Wii II perhaps?
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Wesley Williams Quality Assurance 8 years ago
Desperate times call for desperate measures. The Wii lineup for Spring/Summer is awful.
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Daniel Hughes Studying PhD Literary Modernism, Bangor University8 years ago
I doubt it's paving the way for a new home console just yet. Let's get some perspective here, the machine launched at $250. The Wii has had what--one real price cut compared to its competitors? For all the talk of its declining success, on a global level, its weekly sales are still neck and neck with 360 and PS3, which have both seen major hardware revisions, numerous price cuts, as well as major new hardware add ons and consistent, significant third party support from all major third parties. I suspect the poor Q2 line up is simply Nintendo giving 3DS as little competition as possible as it establishes itself on the market--it is after all, Nintendo's fanbase that will pick up the device first. Besides, Nintendo's evergreen titles will continue to bring in the money.

Don't count the-little-white-box-that-could out just yet. I expect a price cut will pump some short term momentum into the machine, and a good Q3/4 line up topped by Zelda will ensure another bumper festive season for the Wii, leaving E3 2012 for a new home console reveal. At this point Wii is easy money for Nintendo, even if it isn't setting the world on fire--why cut it short and mount another piece of major hardware months after 3DS? 3DS needs time to establish itself on the market, and Nintendo will want to focus on that first, without the distraction of a major home console launch.
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Terence Gage Freelance writer 8 years ago
I agree with Daniel's comments; I don't think we're going to see a Wii successor any time soon. The 3DS needs some time to set its roots, and another Nintendo home console reveal or release may undermine that.

I hope they've got some decent first party stuff lined up for the near future though, aside from Zelda. I still think they could or should release The Last Story and Fatal Frame 4 to bolster their release schedule and help keep fans happy.
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Rick Lopez Illustrator, Graphic Designer 8 years ago
Here I am hoping for a Wii HD... However... Im just hoping nintendo doesnt just release all the old Wii games in HiDef, like they are doing with the 3DS. A new Kid Icarus game would be cool and its a guilty pleasure but I am huge fan of Fire Emblem. Even with all these mass effect and dragon age games, i cant seem to put Fire Emblem down no matter how many times I finish them. Im also hoping for a new 1080.
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Daniel Hughes Studying PhD Literary Modernism, Bangor University8 years ago
Well Terence, Xenoblade Chronicles has been announced for localisation, and Kirby, Pandora's Tower and Rhythm Heaven were announced in Japan, so I'd guess combined with Last Story we're looking at a chunk of the last wave of Wii software, probably with Wii Play Motion and couple of E3 announcements. And Rick, I'd kill for something like 1080, F Zero or Fire Emblem!
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
Daniel, spot on with both posts.

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Jason Sartor Copy editor/Videographer, Florida Today8 years ago
A little off topic, but did anybody else notice that listed right above the Wii was the pink Zune dropping from $249 to $9.99. Does this confirm Bloomberg's reports that MS will no longer release new versions of the Zune and that the platform is dead?
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Well, Nintendo have been working to the "6 year timeline" for a good number of years now (that is 6 years between successive hardware releases). It was spot on 6years for the DS/3DS - and if they stick to the model, the next Wii will be launched mid-2012, with global availability around Xmas 2012.

Given that MS & Sony seen keen to emphasise their consoles have "many years left", this might be the perfect timing for it - at least it would encourage devs that do x-platform PS3/360, to include the Wii II in that list.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
I've never been one to subscribe to the "X" year plan before new console. In my mind, I suspect that the state of the market, current console unit profit and market relevance, availability of component vendors, tech pricing, availability of 3rd party partners and internal development teams, R&D levels, investors, retail support and many other factors play into when a company will release a console.

Now that has typically been a 5-6 year time frame for most companies since the start of the modern console era. But I believe those factors determine the year...the year doesn't determine those factors.
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