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MTV Networks launches 345 Games

Viacom reinvests in games after selling Harmonix; new outfit to focus on owned TV properties

Viacom-owned MTV Networks has announced a video game business to focus on owned brands and properties.

Headed by Dan Yang as senior vice president, 345 Games is the video game arm of Spike TV and Comedy Central, and is currently at work on a sequel to Deadliest Warrior: The Game and a new title based on animated show Ugly Americans.

The move is a reinvestment in games by Viacom, after it sold off the Harmonix business following Rock Band sales that never met targets despite significant marketing and musical partnerships.

345 Games plans to work with independent developers, and promises to fully-support product through MTV Networks' marketing, publicity and digital departments.

"Comedy Central and Spike TV squarely target the video game audience," offered Yang.

"With the launch of 345 Games, we are tapping into the passionate fan base of both Comedy Central and Spike and creating an enhanced interactive experience based on our hit shows and brands."

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Latest comments (10)

gi biz ;,pgc.eu 11 years ago
All at the same time?? lol ...bad joke... sorry...
Good luck to the new team!
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Private Industry 11 years ago
I dont know the american comedy central but the UK one does not really seem to target gamers.
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Andrew Goodchild Studying development, Train2Game11 years ago
This is going to confuse me, the name is very similar to new Halo developer, 343 studios.
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Show all comments (10)
Adam Ross11 years ago
The new Halo Developer's official name is 343 Industries. So its not so bad for confusion :)
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Joe Winkler trained retail salesman, Expert11 years ago
First they kick out Harmonix, now they "reinvest" in MTV games. Bad joke isnŽt it? 345 games must stand for every bad joke on comedy central they own now. I hope it was worht it.
For me Harmonix are visionary developer and I really loved Guitar Hero (the ones Harmonix programmed) and Rock Band. Harmonix was the studio that helped bring asian music games (like guiar Freax e.g.) to the western world.

Well, all we have to do now is to preorder "ugly american" and the latest "Seinfeld" game (a multiple choice based The Sims-clone). Or maybe IŽm just a pesimist.
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Andrew Goodchild Studying development, Train2Game11 years ago
@Adam, depends if you are as easily confused as me;)
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Dave Chan Product Manager, 3D Interactive Inc.11 years ago
My prediction. Dead in two years. Not trying to be cruel, just been in the business long enough to know a flop when I see it.
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Jamie Watson Studying Bachelor of Games & Interactive Entertainment, Queensland University of Technology11 years ago
cool,but what ever happened to harmonix after it was sold off? Who brought it? or did they become a independent studio
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Andrew Goodchild Studying development, Train2Game11 years ago
@Jamie, they raised private investment to become independant I believe.
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Jamie Watson Studying Bachelor of Games & Interactive Entertainment, Queensland University of Technology11 years ago
cool!

so i guess more games from them then!
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