3DS becomes Amazon's most pre-ordered console

Handheld bests PS3's UK record by 20% with a week to go

Nintendo's 3DS has become's most pre-ordered console with a week still to go before release, beating the PlayStation 3's previous record by 20 per cent.

Before the PS3, the Wii had held the pre-order record, which 3DS has exceeded by 56 per cent. The best performing model of DS previously was the DSi, pre-orders of which the 3DS has exceeded by 255 per cent.

"It's unusual for a handheld console to attract this amount of excitement in the run up to launch, such high levels of interest are normally reserved for the play-at-home hardware like the ground-breaking Nintendo Wii and last year's Microsoft Kinect," said Chris Poad, director of video games at Ltd.

"Nintendo 3DS is launching at a time when interest in all things 3D is incredibly high and with the promise of real 3D graphics without glasses, it's a real breakthrough in handheld video game entertainment."

The machine will be available form March 25, having sparked something of a price war among retailers, with Amazon's price of 187 the cheapest. That price was matched this week by supermarket Morrisons. Many other retailers, such as Game and HMV are asking 230.

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Latest comments (11)

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Art C. Jones Writer / Blogger 8 years ago
I'm wondering if Nintendo's involvement with 3D won't taint 3D.
There is so much anti-Nintendo bias that it seems not unlikely to me that 3D may come to be be hated by 'core' gamers just b/c Nintendo is the company behind the 3DS.
...sort of a hatred by association.
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Daniel Smith Quality Assurance Management and Testing 8 years ago
This is, by far, Nintendo's furthest step in hoping a gimmick pays off. Perfect timing as the general public might be getting tired of 3D now. Not to mention that my experience with the machine was less than exciting as the 3D only worked at the worst angle.
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Mark Nolan Editor, GameKiq8 years ago
I tried out the 3DS at PAX East this past weekend, and thought it was awesome. I think it's unfair to write it off as a "gimmick" or that Nintendo is going to be hated for introducing and making a new technology mainstream.
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Andrew Goodchild Studying development, Train2Game8 years ago
I have to say I wasn't that interested anyway, I don't the stylus control on the DS for a start. But apparently some people with astigmatism eye problems are unable to see the 3D anyway, so it may not even work for me.
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David Spender Lead Programmer 8 years ago
The app bubble will burst and innovative consoles like the 3DS, and even the NGP to some extent, will prosper. In the end, gamers crave immersion. Surfacy games on the iphone or android can only satisfy gamer's needs for so long. Eventually they will hunger for a better quality gaming experience - except, being tainted by a new touch interface, they will want something to take experiential gaming to the next level. 3DS and NGP will fill that desire.
The timing is right for both. The 3DS, at least, will sell bucketloads.
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But hey! I thought consoles and handhelds were dead! ;)
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Antony Cain Lecturer in Computer Games Design, Sunderland College8 years ago
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^ pushed me from "buy one at Christmas" to "buy one as soon as I'm willing to go hungry for a few weeks"
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Tony Johns8 years ago
I wonder how many of the people who pre-orderd the 3DS were people who were from Europe and Australia who wanted to still play the Japanese games that would only go as far as being released in America and not Europe?

It is things like this is the reason why Region Lock should be abolished.

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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
Sheep, Kurtis? Ordering a product early makes one a sheep? I thought a sheep was one that blindly followed the crowd?

Ordering a product early doesn't make them following the crowd...they ARE the crowd.
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Private Industry 8 years ago
The PS3 had the pre order record? Amazon wasn`t invented when the PS2 came out? Love my PS3 just don`t see who the hell besides of me got one when it came out. :D

I hope all those people don`t just buy it mainly because of the 3D. You have to hold it in a certain position to be able to use it and don`t move it and at least for me I get after 5 minutes a headache and feel like I`m cross eyed, mind you got no problems and I`m perfectly fine with watching movies in cinemas in 3D or 3D TV`s and I do wear normal glasses on top of the 3D glasses. And it is a gimmick it can be just turned off with the slider and isn`t required and it doesn`t really add to the gameplay you can play without just as good or better compared to with 3D on and same goes for 3D TV`s. Killzone 3 or GT5 are awesome in 3D, but if it isn`t required or add to the gameplay it`s a gimmick.
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