Angry Birds revenues at $70m from $140k costs

Catapult IP brings in $975k a month from merchandise alone

Rovio's ubiquitous mobile hit Angry Birds cost €100,000 ($140,000) to create and update but has brought in estimated revenues of €50 million ($70 million).

In an interview with Wired, Rovio's co-founders claimed that the Finnish developer's plan was to become like "Disney 2.0", thanks to cross-media efforts in TV, merchandise and comics.

"Look at how Disney got started," said chief executive Mikael Hed. "Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster. Other brands used to build recognition over the course of decades. We've done it in one year."

Rovio, which now boasts 40 employees, brings in almost $975,000 a month from the free to play Android version of the game alone - and the same again from Angry Birds cuddly toys.

40 per cent of revenues, Hed claimed, stem from non-game businesses, such as merchandising and licensing. Rovio's next move is Angry Birds Rio, a tie-in with the upcoming 20th Century Fox animated movie, and a Facebook version of the game.

Beyond that, "We are building our infrastructure with Angry Birds. So we have the distribution, the marketing, everything in place, so that we can basically take any IP and drop it in. And we have the capability of producing the games on all the platforms - smartphones, consoles, PCs, Mac, online, Facebook - you name it. Then the TV, the movie side, it will happen when the time is right."

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Latest comments (10)

James Prendergast Process Specialist 10 years ago
I haven't played the game but i can see an animated movie about that bird in the picture being angry over the antics of some pigs as being a huge comedic hit!

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Pier Castonguay Programmer 10 years ago
I hope they made a great donation to Box2D
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robert troughton Managing Director, Coconut Lizard10 years ago
I heard that they admitted to using it at GDC this year - with the programmer of Box2D (anonymously) asking them what they were using for a physics engine before announcing who he was :-) ...
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Saadat Ali Games Developer 10 years ago
Yeah! That GDC incident was a BIG Shame for the guys! Want more? Its basically inspired by a Hit Flash Physics Game 'Crush The Castle'. So they may have earned much more than they deserve!

A Hit Physics Game + Great Art + Mobile = $$$
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.10 years ago
Saadat, I've been playing that game for years (and Castle Clout before it..who gave permission to Armor games to make the Crush the Castle series based on their premise) so the whole Angry Birds phenomena never caught on with me. I watched a video of the game on Youtube and was shocked at how similar it was to Crush the Castle.

Congrats to Rovio and all but I feel that Castle Clout and Crush the Castle don't get their fair dues as inspiration for Angry Birds.
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Angry Birds was never an "original" game in any sense - but that really doesn't matter. Its the perfect (gameplay) game for touch-screen mobiles, and has cute/addictive characters. Heck, even my 18 month old son can play it (sort of), and just about everyone I know has it on their phone.

When I first played it, it reminded me of the bomb/catapult game from NSMB DS...
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Kingman Cheng Illustrator and Animator 10 years ago
As said by Michael Angry Birds isn't exactly original, but it did it and packaged it very well. So good on them.
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This goes to show how the right game to the right audience can generate millions in revenue...pretty powerful stuff!
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Andrew Goodchild Studying development, Train2Game10 years ago
I think talking about becoming the new Disney ignores how few people had the available resources to go into animation or even just film back then, compared to the amount of choice and in comparison, infinately lower entry bar. As soon as angry birds dies down, the maxim, "you are only as good as your last product" comes in, where as a film maker back then could guarentee that one massive success would drive his next few products.

Angry birds is great, but where's your Snow White?
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Graham Simpson Tea boy, Collins Stewart10 years ago
@Andrew, "Angry birds is great, but where's your Snow White? "

Good one. I like that.
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