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Eurogamer expands to the US market with acquisition

Media business adds IndustryGamers.com and Modojo.com to its network

The Eurogamer Network has announced the acqusition of games content publisher Hammersuit, which includes the US trade site IndustryGamers.com and mobile gaming site Modojo.com.

Hammersuit also provides content to businesses including The Ayzenberg Group and Prima Games, and will take responsibility for representing the Eurogamer Network's existing brands - including Eurogamer.net, GamesIndustry.biz, VG247.com and Megaton - in the US market.

"We have been looking for the right opportunity to expand our business across the Atlantic and we are delighted to complete the acquisition of Hammersuit," said Rupert Loman, MD of the Eurogamer Network. "They are a great fit for us and the potential as we expand our business to North America is huge.

"We already have a significant US readership that values our distinctive editorial voice so adding a local team will greatly strengthen our offering for readers and advertisers in both Europe and North America."

And John Benyamine, co-founder of Hammersuit added: "The whole team at Hammersuit is looking forward to being part of the Eurogamer Network. Their reputation precedes them in the US, and we have no doubt this marriage will lead to even more success in the near future."

IndustryGamers was founded in in May 2009 by Hammersuit and journalist James Brightman, who now holds the role of editor-in-chief.

"I've been following the progress of the Eurogamer Network for a very long time now and the dedication of their team is inspiring," he said. "I'm thrilled to be joining forces with one of the premier brands in gaming media, and I'm eager to turbocharge the business on this side of the Atlantic."

Benyamine, Brightman and the entire Hammersuit team will stay with the business following the acquisition.

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Latest comments (16)

Kingman Cheng Illustrator and Animator 9 years ago
This is a fantastic opportunity! Now we can do a swap for Cadbury's!
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Terence Gage Freelance writer 9 years ago
Nice work; the EG Network seems to be expanding at a pretty rapid rate. Exciting times, best of luck to you all.

@ Kingman - industry insiders tell me Kraft Foods made a bid for Hammersuit, but were not able to match EG's offer ;)

Edited 1 times. Last edit by Terence Gage on 21st February 2011 4:04pm

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Rupert Loman Founder & CEO, Gamer Network9 years ago
Thanks Terence!
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Show all comments (16)
Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
Great news! We could use a bit of a newness here. Does that mean they're hiring in the US now?
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Fran Mulhern , Recruit3D9 years ago
Well done Rupert - makes up for Brighton being hammered at the weekend:)
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Chris Thornett Editor at Future Publishing 9 years ago
Congratulations!
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Rupert Loman Founder & CEO, Gamer Network9 years ago
Fran: That was poor - but as the cliche goes, at least we can now concentrate on the league. I have my tickets for the Amex, and I'd much rather be watching Championship football next year!
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Rupert Loman Founder & CEO, Gamer Network9 years ago
Greg: We will be expanding the team in the US, yep - more news soon.
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Andy Payne Chair/founder, AppyNation9 years ago
Well done EG - well done Rupert and his team. Commisserations for the Stoke game, that was a tough call in any case. If we beat Burnley tonight, it will be our turn next

'Got my tickets for the Amex'. Where will all this marketing/branding junk end. WTF have Amex got to do with football ;-)
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Justin Davis General Manager, IndustryGamers.com9 years ago
Very excited about this news. IndustryGamers.com and GamesIndustry.biz being under one roof creates some very cool opportunities.
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Ben Strauss Consultant, Gun Media Holdings9 years ago
Great news. I'm showing as a student right now, but I write with IG. Glad to be on board!
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Josef Brett Animator 9 years ago
Well done EG - Onwards and upwards for the good ship Eurogamer Network.

This can only be good news for future events I'm guessing.

Exciting times!
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Christopher Bowen Owner, Gaming Bus 9 years ago
Eugh... I'm never a fan of consolidations. I like Eurogamer, and I like IndustryGamers, but when you consolidate, the content tends to get watered down, since ultimately, there are less people in charge. In a market such as this, there's really no such thing as too many cooks for the stew.

If the end result of this is more jobs for writers, then I'll change my tune. But for now, I'm not 100% sure on this.
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Wayne Gibson UK Marketing Manager for GameKrib.com 9 years ago
Well Done Eurogamer. I am a daily reader of the site and love it. Globalgamer.net not too far over the horizon then ;)
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David Radd Senior Editor, IndustryGamers9 years ago
@ Chris Bowen - Eurogamer has helped GamesIndustry.biz flourish, so we're very hopeful the same will happen with us leading the charge in the U.S. We think the sites compliment each other and hopefully it will lead to expansion for all parties in the long term.

Cheers!
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
Excellent news.

We need more BBC to our Fox News here in the US, as it were.
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