Zynga launches own rewards scheme

FarmVille-maker Zynga has revealed a new rewards scheme, enabling its players to earn points to spend on virtual goods in lieu of micropayments.

RewardVille involves 'zPoints', 'zCoins' and 'zLevels', automatically accrued by regular play and ultimately transferable to virtual items.

Daily collection of reward points is capped, but can be extended by playing multiple games on the Zynga network.

A beta version of RewardVille, as found by Fusible is available here.