EA sells 4000 copies of Battlefield charity DLC

$1 from every sale given to Child's Play charity

EA has claimed at least 4000 sales of Santa costume DLC for its free to play shooter Battlefield Heroes, across 17 days.

The publisher intends to donate $1 of every sale to philanthropic causes. "We're blown away by the support our community has shown for the Child's Play charity, which helps provide videogames for children in hospital," senior producer James Salt told Eurogamer.

"So far we'll be donating about $4000, it would be fantastic if we could double that."

The downloadable character skins cost players around 10 each.

Latest comments (5)

Hermann Rauth Game Audio Designer 7 years ago
So EA is donating $4000 to charity after making $36000 out of a Santa Claus outfit that probably took the designers some hours to make? WOW!

Why do they even do a press release on this?
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Hui Cheng Analyst, Ubisoft7 years ago
Biggest joke ever.
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Daniel Vardy Studying HND IT, De Montfort University7 years ago
large profit margins on charity pieces...
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Show all comments (5)
Oliver Jones Software Developer 7 years ago
10 pounds for a santa suit? FFS EA, how about you donate all 10 for each download to Childs Play! Pocketing the other 36000 is pretty despicable.
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Kingman Cheng Illustrator and Animator 7 years ago
As nice as the idea is, 1 single measley dollar per copy. What madness is this?
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