Sections

Black Ops earns $650m in 5 days - $100m over MW2

Boasts 2.6m Live players, is biggest Amazon and GameStop launch ever

Black Ops, Activision's latest Call of Duty, has set a new entertainment industry record, grossing over $650 million in its first five days of availability.

The record was previously held by the $550 million of game's predecessor, Modern Warfare 2, claim Activision.

At a rough estimate, $650 million grossed suggests somewhere in the region of 10 million unit sales (based on an RRP of $60, but there will be significant variations in per-territory and per-retailer pricing), though Activision has yet to share exact numbers.

Figures from Microsoft reveal that over 2.6 million unique players fired up the game on Xbox 360 on its launch day last week.

In the same day, more than 5.9 million hours were logged in the game's multiplayer mode.

"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Bobby Kotick, CEO, Activision Blizzard.

"The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.

"The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."

Added Paul Raines, CEO of GameStop, "Call of Duty: Black Ops had the highest number of pre-orders of any video game to date."

"It went on to become our biggest video game launch ever, which bodes well for game sales as we enter the holidays."

Amazon also hailed Black Ops as its best-selling game launch to date.

More stories

Nintendo spent over $14m on TV ads in March

No other gaming brand cracked $1 million in TV ad spend last month

By Rebekah Valentine

Activision goes after Reddit to expose Call of Duty leaker

DMCA subpoena issued to identify user who posted new screenshot

By Brendan Sinclair

Latest comments (2)

Jake Stefanov Game Producer, XS Software JSCo9 years ago
Not surprised at all after witnessing the success of "The Expendables" in USA cinemas. The game IS good and addictive but I am starting to think people prefer to turn their brains off :) while getting entertained... :) Wish EU consumers did not feel that way :)
0Sign inorRegisterto rate and reply
Terence Gage Freelance writer 9 years ago
I enjoyed the game and I found the multiplayer to be more balanced and enjoyable than Modern Warfare 2, but increasingly with these types of games I'm finding a rental from Blockbuster covers my needs adequately - this is what I did with Medal of Honor (admittedly, I wasn't able to play the MP, but I enjoyed the campaign), and I got most of what I wanted from Black Ops with a five night rental as well.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.