Sections

FarmVille promoting Dreamworks movie in-game

Zynga's Facebook titan to advertise animated movie Megamind

FarmVille owner Zynga and animation studio DreamWorks have formed an advertising partnership to promote new movie Megamind with in-game ads, special features and bonus items.

It's the first time a promotion like this has taken place for a film within the FarmVille framework. The game's 16 million estimated daily users will be exposed to the promotions for just 24 hours.

"We're excited to bring one of the most highly anticipated films of the year to FarmVille and create a unique entertainment experience for FarmVille players worldwide," said Zynga brand advertising global director Manny Anekal. "It's an innovative and fun way to connect Megamind and DreamWorks Animation fans through the world's most popular social game."

Previously, Farmville has run advertising campaigns for McDonalds, 7-Eleven and Green Giant.

Related stories

Zynga returns to full-year profits for the first time in seven years

Net income up $138.4m year-on-year to $26.6m, daily active users reaches four-year high at 20 million

By James Batchelor

Pincus: For new mobile devs, it's organic growth or bust

At Slush, Zynga founder Mark Pincus advised mobile startups to set a "high bar" for organic growth before investing in advertising and UA

By Matthew Handrahan

Latest comments

Sign in to contribute

Need an account? Register now.