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PSPgo price cut "too meagre, too late"

Analysts want "more aggressive price cuts" from Sony handheld

Sony will slash the price of the disc-less PSPgo by £65 on November 1, but analysts are doubtful the move will reverse the embattled console's fortunes.

The PSPgo currently has an RRP of £225 in the UK. From 1st November it'll go for £159.99. The download-only handheld has also seen a price cut in Japan (now ¥16,800) and in the US (now $199).

"Sony's fifty US dollar price cut on the PSPgo is too meagre and too late," M2 Research's Billy Pidgeon told Eurogamer.

"The UK price reduction is more dramatic, but had to be considering the recent MSRP which was too high in my opinion. Now that 'sources' have revealed more details regarding PSP2, including a proposed fall 2011 date, it is very unlikely that these prices will clear shelves. PSP will see sharp declines this holiday into Q1 2011 without more aggressive price cuts."

The PSPgo launched in the west last October and has been a commercial flop for Sony, although some suggest it was an experiment ahead of the much-rumoured PSP2.

"I think that the sales levels speak for themselves," Wedbush Securities' Michael Pachter offered.

"The PSPGo just hasn't gained any traction with consumers, and in fairness, it's due to the high price point. Until it's priced competitively with the PSP-3000, I don't expect to see a huge lift in sales."

The PSP-3000 currently enjoys a RRP of £139.99 - £20 cheaper than the new PSPgo price.

"I think the PSPgo has likely suffered under the weight of a declining market for handheld game devices as well as the rise of Smartphones as compelling platforms," Lazard Capital Markets' Colin Sebastian said.

"I imagine that PSPgo is searching for a sweet-spot in terms of pricing, and certainly under $200 there should be a bigger market. However, I think it's too early to say whether this will be the right price point or whether this is now the right platform for core gamers."

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Latest comments (7)

Greg Wilcox Creator, Destroy All Fanboys! 10 years ago
Problem is... It SHOULD be lowered to $99 US for a core unit and a bit more pre-loaded with games. The PSPgo was overpriced from the start and a bad idea in general, Trying to foist the system onto gamers with NO UMD slot (when not every UMD game was available as a download!) was just a silly, terrible decision.

Had Sony asked consumers (or hell, just me, ha ha) what they wanted while cooking up this expensive entree, it might have actually been a worthy successor to the original PSP. As it is, it's yet another expensive digital gadget that got ignored and will continue to do so until it hits the bargain bin (which may in fact, be that $99 sweet spot).
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George Chubinidze E-Commerce specialist/Freelance journalist 10 years ago
@ Greg Wilcox

Apart from that, did SONY asked customers to what extent they liked idea of slider PSP? As to me its terrible despite of improved technical features. I believe this is another factor why PSPgo is failure.
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Joe Bognar PR Specialist, Asus10 years ago
Agreed. Only people with a lot of disposable cash and the need to spend it seemed to buy it so far. Plus a few more who believed...
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Show all comments (7)
Kingman Cheng Illustrator and Animator 10 years ago
Too little too late was exactly what I thought when they announced this..
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Greg Wilcox Creator, Destroy All Fanboys! 10 years ago
Pretty much everyone trying to copy Apple is Vivien Merchant playing the part of Mrs. Oxford, the wife of the Chief Inspector Oxford (Alex Cowen) in Hitchcock's Frenzy.

Throughout the entire film while trying to solve a series of murders the CI merely wants some simple, hearty English food. Unfortunately, his wife is on a nouvelle cuisine kick and serves up a number of obviously well-cooked (but unpalatable to him) dishes. Although she helps solve the case (she's actually pretty smart in a nonchalant manner), her cooking experiments end abruptly, as she's undone by a margarita she's whipped up near the film's climax.

The short version, yeah... The PSPgo was interesting tech on the surface, but a bad idea as a final product (at least this cycle) and if the PSP2 is anything close to it (or has a phone in it, although I'm not really ready to believe that rumor), it'll be a hole in the head as well for Sony.
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Shane Sweeney Academic 10 years ago
Plus it hasn't been cracked yet.
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Greg Wilcox Creator, Destroy All Fanboys! 10 years ago
^ which is a GOOD thing.
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