Fils-Aime: Apple more threatening than Microsoft

Nintendo of American boss also sees competition with Zynga, net use and newspapers

Nintendo of America president Reggie Fils-Aime believes Apple to be the biggest current threat to Nintendo's dominance of console sales.

Fils-Aime felt that the key advantage which Nintendo had over Apple, which sold over 14 million iPhones in the quarter ending September, 2010, is the content which its systems offer. He claimed that although games like Angry Birds offer fun in short bursts, he himself had spent over 150 hours playing Dragon Quest IX.

The key resource which Nintendo is pitching for, Fils-Aime believes, is time. "I compete with Zynga, I compete with surfing the net, I compete with the newspaper."

Recently, THQ's UK marketing director John Rooke told that he expected there to be a sales run on Wii and DS this Christmas, much as there was in 2009.

"It's one of those challenges that everyone forgets - what's happened before. The Wii is behaving a bit more like a toy - people get it out at Christmas, start playing with it again."

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Latest comments (8)

Jonah Falcon Writer 10 years ago
And if there's no sales run, Reggie?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.10 years ago
Jonah, that was THQ's UK marketing director John Rooke that stated he is anticipating a sales run, not Reggie (though I'm sure he is as well).
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Private Industry 10 years ago
Of course why should Nintendo feel threatened by MS? MS has only the home consoles and trailing far behind the Wii like Sony does and lacking a portal games device. I know MS mobile phone coming out, but I dont think that will get any serious market share with the iPhone and Android devices very well established.
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Shane Sweeney Academic 10 years ago
"I dont think that will get any serious market share with the iPhone and Android devices very well established."
I dont disagree, but thats what people said about Sony entering the Nintendo and Sega dominated space.
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Tony Johns10 years ago
If there is no sales fun for the Wii this year, even after the special Mario 25th anaversery special with the Red Wii, then perhaps this is the right time for Nintendo to start plans to announce the next successor and the first bite into the next generation of systems due out sometime in 2012.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.10 years ago
They could also incite sales with a large price cut. It's only had 1 official price cut from $250 to $200.

Then again, they managed to keep the DS sale price almost the same as the launch price all the way up until the successor. They may just take the drop in sales to keep margins high all the way until their 6th home console launch.
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Greg Wilcox Creator, Destroy All Fanboys! 10 years ago
Why the push for a "next generation" of systems when this one isn't anywhere near dead?

Too much money is wasted as it is with all this "let's try to damn hard to be an Apple/Facebook/whatever the big thing is now hybrid platform" when a dedicated (and yes, powerful) games platform with LESS bells and whistles is really the CORE issue that needs to be focused on. Nintendo, Sony and Microsoft are foolishly looking over the fence and instead of shrugging their shoulders and saying "cool - but we're doing our own thing", it's just a huge cash burn as they try and figure out how to cram too much stuff into devices that cost too much and end up packed with too many features many won't even use because they ALREADY HAVE A DEVICE THAT DOES THE SAME DAMN THINGS.


We REALLY don't need anything new other than for developers to work with what's available (including the 3DS, of course). I keep reading stuff about analysts saying "gamers WANT new consoles!" but in truth, we just want better GAMES, no matter the console. Hell, I'd love to see a games platform where all that extra stuff was optional with a price point that let users decide not only what they wanted to pay for, but when they wanted to add it to the system. I guess we'll see what's next, but the market is too damn overstuffed as it is, especially when folks keep comparing devices to each other.
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Alfonso Sexto Lead Tester, Ubisoft Germany10 years ago
When the next generation comes in a few years and all the parents and casual gamers already see the Wii as an old party game, like "Monopoly", that once you have one you need to buy a new version in decades because "it's the same but with different colors"... let's see where your pride and sharp words go.

They better begin to change they behavior, or They will be in the same crisis they felt in the Gamecube generation (or they will become a new Zinga)
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