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Virtual goods now earn more than ads on iPhone

Flurry report finds microtransactions responsible for 80% of App revenue

Around 80 per cent of revenue from iPhone Apps stems from in-game goods, according to a report by analytics outfit Flurry>.

For the month of September, Flurry found that the average monthly revenue per user in its surveyed Apps was $9 from virtual goods sales, and just over $1 from advertising.

While advertising revenues were roughly the same in September 2009, the estimated average monthly revenue per user from virtual goods has grown from around $1.70 in the space of a year.

Flurry's figures were based on data from a range of 'leading' iOS applications, which it claims sport a combined reach of 2.2 million daily active users.

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Alec Meer

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A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.