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Endemol opens games wing

Big Brother production firm looks to extend its own and others' brands

TV production firm Endemol UK, responsible for series such as Big Brother, Deal or No Deal and Wipeout, has opened a new division focused on online games.

Endemol Games will produce both titles based on its own properties and those of third parties.

The company has already experimented successfully with pub quiz games and partnerships with betting firms.

Heading up the new division is Jurian Van der Meer, who formerly lead Endemol UK's products and brand exploitation wing and reports directly to UK CEO Lucas Church.

Said Van der Meer, "Endemol's entertainment properties attract a huge fan base and seamlessly cross over into branded gaming.

"Our aim with Endemol Games is to further build on this, creating fresh and original concepts that will further invigorate the online gaming market."

While the planned games will originate from Endemol UK, they will be distributed internationally, with Endemol owning offices in 26 nations.

Endemol has previously licensed third party games based on its TV shows, such as 2001's very poorly received Big Brother and a rather more successful Deal or Deal mobile game in 2007.

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Alec Meer

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A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.