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World of Warcraft subscribers pass 12 million

Chinese release of Wrath of the Lich King pushes MMO to latest milestone

The subscriber base for MMORPG World of Warcraft has passed 12 million players, developer Blizzard has announced.

The milestone comes following the launch of the Wrath of the Lich King expansion in mainland China, and ahead of the December 7 release of Cataclysm in the US and Europe.

"The support and enthusiasm that gamers across the world continue to show for World of Warcraft reaffirms our belief that it offers one of the best entertainment values available today," offered Mike Morhaime, CEO and cofounder of Blizzard

"We are as committed as ever to taking the game to new heights, and we look forward to demonstrating that with Cataclysm in December."

World of Warcraft was first released in November 2004 and is playable in eight languages.

The company’s definition of subscriber includes all those paying a subscription fee or using an active prepaid card, and those that are using the free month of access with a new purchase of the game. It does not include free, expired or cancelled subs and prepaid cards.

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Latest comments (6)

Christopher Willis11 years ago
You know these days even Mcdonalds can claim some impressive numbers, but that doesn't mean its top notch quality. Sorry, but the whole statement about their numbers reaffirming their beliefs is a bit short sighted.

Honestly this game is old, it looks dated, and it offers nothing new to the MMO community. Sure it was amazing back in the day, but these days people are hungry for something new and better. I really hope Tera, Rift, End of Nations, Guild Wars 2, or SWTOR can manage to all be good quality games at release. The chance for Guild Wars 2 and ToR are looking pretty good next year. Frankly I can't wait! I am tired of only one good quality MMO being out there.
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Philipp Nassau Student - Business Administration (M. Sc.) 11 years ago
Their statement is just Kotick-compatible...

WoW is still good fun when you're approaching the genre, mainly because there's no other MMO that newbie friendly. The fact that subscription numbers in EU/NA are stagnating or actually dropping (look at the server populations and the community activity) shows us that now that the community there has grown accustomed to the genre, WoW loses that advantage and has to compete with other great games in addition to it's aging process. The players have developed a certain taste in games, the only thing keeping WoW up at the top spot is the existing community right now, not the games quality in comparison to others. But then, the value of an MMO comes from other players and where to go to find lots of them if not WoW?

If you're looking at the whole services provided it's ok to say WoW is good. To say that it offers the best entertainment value by itself is blunt.
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Alfonso Sexto Lead Tester, Ubisoft Germany11 years ago
Old, dated, always the same comments about WoW. Seems like people have that tendency of criticism against anything that turns massive.

WoW had regular updates, soon it's third expansion, and still offers fun, that is what games are for. If we are accusing it of "dated", then we should do the same about every game made with Source engine.

They have still a lot of players, because people still enjoy it.
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Show all comments (6)
Jordan Woodward Level Designer, Rebellion Developments11 years ago
I don't think the graphics come into it too much, granted it's a bit dated but they were clever in the way they made the game look originally, they suit the game now.

WoW's success comes from it being so easy to play, it kinda has everything you'd want in an MMO. It doesn't take all too long to hit the cap and start doing end game content and pvp and it's easier than ever to start playing if you've not been experienced with MMOs before.

One of the main things bringing new people to WoW is that you'll be guaranteed to have a huge community and probably already know at least one of your friends who is already playing.

I've pretty much lost all interest for WoW now, playing Eve while looking forward to ToR.
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Adam Jordan Community Management/Moderation 11 years ago
As much as I dislike WoW, I do have to agree with Alfonso. Whether you love it, hate it or don't care about it, WoW is the biggest MMORPG out there and has constantly set the bar for future developers for the past "blah" amount of years

What people do tend to forget is that MMO's are there to attract new players...I am not afraid to admit that I slammed 20 on WoW and their first expansion just to shut my friends up, I played a few hours then never touched it but then again you have those that do like the game and will play it, they will stay on the game for months and possibly years before the game gets stale for them. Sure new content is pumped out but while the game is still available on the shelves, people will still pick up the game and for a game that has been around as long as WoW and solely online based, 12 million members is something to be proud about.
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Shane Sweeney Academic 11 years ago
The latest expansion will update the engine to be Direct X 11 compatible. So much like Ultima and EverQuest the expansions can be used to give the game not only more game play, but longer legs in the graphics department.

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