Eutechnyx happy to work with Activision on NASCAR title

Despite legal issues with previous development partners, Jobling content with decade old relationship

UK developer Eutechnyx has said it is happy to work with Activision as a publishing partner for its upcoming NASCAR game, despite the bad press and ongoing legal disputes that surround the company and its outspoken chief exec Bobby Kotick.

While Activision has had very public disputes with creatives such as Double Fine's Tim Schafer, and is in the midst of a legal battle with ex-Infinity Ward bosses, Eutechnyx' director of business development Darren Jobling said that having dealt with the company for over 10 years it has had no reason to be concerned over its approach to working with development talent.

"We have worked with Activision for over a decade and only have good things to say about them," offered Jobling.

"Eutechnyx can only judge from its own personal experiences and we've never had any reason to complain in our dealings with them."

Announcing NASCAR The Game 2011 officially today, Jobling revealed that the sporting body had approached developer Eutechnyx directly, asking them to breathe life into a driving franchise that was dropped by the previous licence holder, Electronic Arts.

"When NASCAR asked Eutechnyx our advice on how to re-boot their franchise in the gaming world, we were very upfront and honest and we recommended that great fun should be at the centre of the design for NASCAR The Game 2011," offered Jobling.

"We feel that many racing games have become a little too hardcore, often sterile experience which we didn't feel fitted into with the hugely exciting spectacle of NASCAR."

He added: "We were extremely fortunate that NASCAR understood our vision for the future of the franchise and they took the unprecedented step of granting the exclusive license to Eutechnyx - a game developer."

The developer has a distinguished history in the racing genre, having worked on a number of successful titles from its base in the north of England, including SuperCar Challenge and upcoming massively multiplayer online title Auto Club Revolution.

"Eutechnyx is unusual for a European developer in that we have historically had a great deal of success in the USA, with a number of million seller games," noted Jobling. "The UK is also highly regarded the world over for racing game expertise, so the Americans have responded well to us taking care of their most-prized motorsport asset."

NASCAR The Game 2011 is due for release early next year, on Xbox 360 and PlayStation 3.

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Latest comments (3)

Terence Gage Freelance writer 11 years ago
Good luck to them. I like Eutechnyx, and while I've found some of their games a little too unforgiving for my tastes (when it comes to racers, Wipeout or Burnout is about as realistic as I tend to get!) it'd be great for them to get the recognition in the driving field that they deserve.
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Michael Krosta Editor, 4players.de11 years ago
"We feel that many racing games have become a little too hardcore, often sterile experience which we didn't feel fitted into with the hugely exciting spectacle of NASCAR."

Really? It seems to me, real hardcore racing games are threatened with extinction, because everybody is trying to find a compromise between simulation and arcade. And after this statement it seems Eutechnyx will try the same thing. Good luck!

I think it's kind of sad...

Edited 1 times. Last edit by Michael Krosta on 1st October 2010 5:03pm

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Darren Jobling COO, Eutechnyx11 years ago
Michael - I think you have misunderstood what I was saying. If you are going to re-create a real event, you have to look at that real event as a whole - not just a dry simulation of a race.

I also think we have to be careful about going too far the other way - last year was full of games that were going to "revolutionise" the racing genre - look at Blur and Split Second - neither of which were a commercial success.

If you compare this to the recent successful release of Formula 1, the answer is not as obvious as we may think...
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