Championship Manager expands to China

Beautiful Game Studios partnering with Shanda Games for emerging market

Beautiful Games Studios, the Square Enix-owned developer of Championship Manager, has partnered with Chinese online game publisher and operator Shanda Games to bring the football series to the emerging market.

The partnership hopes to tap into China's appreciation of the European football leagues to extend the game's penetration on the mainland.

Said Roy Meredith of Beautiful Game Studios, "We are delighted to be partnering with one the biggest entertainment companies in the world to bring the Championship Manager brand to Chinese gamers and football fans.

"Working closely with Eidos Shanghai, our studio in China, we have already commenced on a co-development project with Shanda Games and have been impressed by their scope and understanding of our brand,"

"I believe this is the perfect match for our ambition and strategic direction for the future of the Championship Manager franchise and I'm excited by the potential of this partnership."

"We are very excited to launch this partnership with Square Enix and Beautiful Game Studios," said chief executive of Shanda, Alan Tan.

"The Championship Manager brand's pedigree has grown impressively from year-to-year since it hooked its first fans in the China market over a decade ago. We believe this newly forged partnership will deliver football game content that will satisfy the most demanding devotees while attracting new ones from the deep pool of football aficionados in China."

Recently, China passed a law forcing all publishers of online titles to protect the under 18s from "imitation of behaviour that violates social morals and the law".

Related stories

Square Enix Europe plans HQ move

New office in London in September

By Rachel Weber

Square Roots: The man in charge of Square Enix's Western future

Phil Rogers gives insight into the challenges of an unpredictable market

By Rachel Weber

Latest comments (3)

Geraint Bungay Online Publishing Director, Supermassive Games7 years ago
Good move, will be very interesting to see how it goes. Good luck :-)
0Sign inorRegisterto rate and reply
Glen Elliott Partner/Head of Sales, European Game League7 years ago
I wonder if they will include a "bung" function that has hit Chinese Football over the last couple of years.
0Sign inorRegisterto rate and reply
Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College7 years ago
"Recently, China passed a law forcing all publishers of online titles to protect the under 18s from "imitation of behaviour that violates social morals and the law"."

Shouldn't that statelment alone have prevented Championship Manager being released in China in the first place...

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.