Find out how to kick start your games industry career

Get Your Free Ticket Today

14% of Americans signed up to online gaming services

Monthly spend on entertainment subscriptions rises by 7 per cent

A total of 14 per cent of US households now use online gaming subscription services, according to new data compiled by research firm The NPD Group.

The latest update to the "Entertainment Trends in America" consumer tracking study found that entertainment-related content subscriptions have been unaffected by the recession, with monthly per-capita spending rising by seven per cent to USD 115.

The latest figures for August 2009 show that 81 per cent of US households had a television service subscription, 76 per cent an Internet subscription and 17 per cent an online music or satellite radio subscription.

With the rise of smartphones nine per cent of US consumers also now have a mobile data-plan subscription. Home video subscriptions such as Netflix were also up, by two per cent to 14 per cent.

At the same time the number of people subscribing to newspapers fell by two per cent, to 29 per cent. Magazine subscriptions also fell by two per cent, to 41 per cent.

"Consumers are clearly looking to the value offered by entertainment subscriptions and like what they get for their money; plus, new technologies and products have helped bolster data plans and other newer kinds of subscription-based services," said Russ Crupnick, entertainment industry analyst for NPD.

Find out how to kick start your games industry career

Get Your Free Ticket Today

More stories

US gaming has lost half of the audience gains it made in 2020 - NPD

While pandemic participation boost declines, spending on video games continues to grow

By Jeffrey Rousseau

US game sales up 30% during Q1 2021 | US Quarterly Report

Consumer spending on gaming reached $14.92 billion from January to March 2021, NPD Group reports

By Marie Dealessandri

Latest comments

Sign in to contribute

Need an account? Register now.