Dan Porter reportedly ready for new mobile startup

Ex-OMGPOP CEO said to be teaming with talent agent Ari Emanuel for prototype studio to spin-off other companies

By Brendan Sinclair.Published Thursday 15th August 2013, 6:09pm GMT

Dan Porter is apparently ready to get back in the game. The former OMGPOP CEO left Zynga in April, and now Business Insider reports that he's working on a new start-up.

Attributing the information to a source who was "100 percent sure" of Porter's plans, the site reported that the former Zynga developer is in talks with talent agent and William Morris Endeavor co-CEO Ari Emanuel to establish a new company with help from a handful of ex-OMGPOP engineers. The idea is that the start-up would focus on quickly creating prototypes for mobile entertainment products, and if they show promise, spin them off into their own companies.

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Rather than go to venture capitalists for funding, Porter is reportedly looking to found the company with movie industry executives. The quoted source described it as a chance for Porter to "hobnob with A-listers and build stuff with a pretty able team." However, the new company isn't a done deal just yet, as Porter and Emanuel apparently have no deal in place at the moment.

Zynga purchased the Porter-led OMGPOP for $180 million in March of 2012. Earlier this month, less than a year and a half after purchasing the developer, Zynga shut down its only remaining OMGPOP-branded games as well as the OMGPOP.com website.

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