Activision considers Bizarre Creations sale

Publisher admits new IP Blur failed commercially and is "exploring options" for Liverpool racing studio

By Matt Martin.Published Tuesday 16th November 2010, 7:21pm GMT

Respected UK racing studio Bizarre Creations may be sold by owner Activision, after its most recent new IP, Blur, failed to find a commercial audience.

Activision has today said that it is exploring options for the business, after rumours emerged of lay-offs and a possible closure.

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"Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly," said the publisher in a statement.

"Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience.

"Bizarre is a very talented team of developers; however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business."

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Activision bought Bizarre Creations in 2007. The studio is best known for its work on the Project Gotham series for Microsoft, but since being acquired has worked on Blur and a new James Bond game.

Staff at the studio are now on 90 days notice while their fate is considered.

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