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Alienware goes hardcore at SCI-FI-LONDON

For immediate release:

SCI-FI-LONDON is pleased to announce that, Alienware the leading manufacturer of high-performance desktop, notebook and professional systems is the 'hardware partner' for this year's SCI-FI-LONDON, the UK's only dedicated SF and Fantastic film festival, 2 - 6 May 2007.

Alienware will be giving away a top of the range Aurora m9700 portable gaming system as part of the festival promotion. The competition will work in conjunction with Jowood Productions, one of the world's leading developers and publishers of entertainment software, who are also this year's official game sponsor at the festival. They will be promoting a wealth of quality PC titles including Sam and Max, Genesis Rising, Spaceforce 2, Dawnspire with more to follow.

As part of the pre-awareness campaign for the festival there will be an exclusive screen trailer showcasing all aspects of the games, as well as a 100,000 leaflet campaign in London. Distribution of leaflets will take place in retail stores and at all major forthcoming events. The leaflet will give people the chance to win an Aurora m9700 gaming system, the ultimate in gaming style and power, together with copies of Sam and Max, Genesis Rising, Spaceforce 2 and Dawnspire. To enter the competition, consumers can go directly to the official festival site www.sci-fi-london.com or

http://www.dawnspire.com/

http://www.spaceforce2.com/terms.aspx

http://www.telltalegames.com/samandmax

http://www.genesisrisinggame.com/

"It is very important for us to be associated with Alienware, we couldn't ask for a more perfect promotional partner, they are the epitome of gaming cool," said Louis Savy, Festival Director. "The Alienware system designs have that futuristic-looking aspect about them which is combined with raw gaming power."

"It's the ultimate alliance, our superb range of gaming systems are the perfect companion for all the Jowood PC titles," said Mat Bettinson, UK Marketing Manager for Alienware. "Our involvement with the festival couldn't get any better. We are proud to be the hardware sponsors of the seventh SCI-FI-LONDON."

About the festival

SCI-FI-LONDON is the UK's only dedicated festival of science fiction and fantastic film. Held annually at the APOLLO WEST END, the festival screens world and UK film premieres, documentaries and a selection of classic SF titles. SCI-FI-LONDON also has a strong international shorts programme and screens a short film with every feature.

The next festival is 2 - 6 May 2007. www.sci-fi-london.com

MOVIES ALREADY CONFIRMED INCLUDE:

PLANE DEAD (USA 2007)

PARAGRAPH 78 (Russia 2007)

RUN ROBOT RUN (Canada 2006)

FUTURE BY DESIGN (USA 2006)

DONE THE IMPOSSIBLE - the story of Firefly (USA 2006)

CAPTAIN EAGER (UK 2007) - World premiere with Tamsin Greig and Mark Heap

THINGS TO COME (UK 1936/2007) - World premiere of the original 102 minute version

RECON 2022 (Canada 2006)

TAXIDERMIA (Hungary/France 2006)

EDMOND (USA 2006)

PAPRIKA (Japan 2006)

About the games:

Genesis Rising: The Universal Crusade is a futuristic 3D game that uses the best elements of role-playing games within the context of a fast-moving real-time strategy game. Three thousand years in the future, the human race has conquered most of the Universe. They consider themselves a divine race, and think of all aliens as inferior; those that do not obey are punished or destroyed. The dominion of the Human race was insured by organids - genetically designed organic machines, easily adaptable to any enemy strategy.

Spaceforce 2 is an open ended, beautiful and innovative 3D space environment with 2000 missions, 46 star systems, planets, moons, asteroids, comets, black holes, star bases, which are open for exploration, trade, crafting, diplomacy and fight. Choose your role randomly between trader, spy, soldier, scientist, headhunter, doctor, pirate, policeman or simply an adventurer or follow the storyline

Dawnspire a team-based online action-rpg set in an original fantasy world and focusing on teamplay, tactics and player skill. There will be four classes (Templar, Deep Elf Reaver, Aramasi Shadowblade, Orcish Witch) two different games modes (Team Deathmatch and Relic Conquest), and full community support such as guilds functionality, friends lists, and global character rankings.

About JoWooD Productions Software AG

Shares of the JoWooD Productions Software AG are traded at the Vienna stock exchange, JoWooD is one of the leading publishers of computer- and videogames. JoWooD develops and publishes state-of-the-art entertainment software for all major existing and coming systems. JoWooD`s games are distributed in all territories by a worldwide net of distribution partners. Please visit the homepage www.jowood.com for further information.

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

Louis Savy

tel: + 44 (0) 20 7871 4555

mobile: + 44 (0) 7753 746621

skype: louissavy

Email: louis@sci-fi-london.com

Frazer Nash Communications

Mobile + 44 (0) 7788 971810

Tel: + 44 (0) 1296 712522

Skype: frazernashcommunicationsuk

Email: fnc@frazer-nash-communications.co.uk

Alienware Contacts

Jackie Seear

The Verbal PR and Marketing

Tel: 01932 247294

jackie@the-verbal.co.uk

Web: www.alienware.co.uk

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