Alienware and 2K Games Team Up for a Galactic Invasion at SCI-FI-LONDON
For immediate release:
England, London, 10/03/2006. SCI-FI-LONDON a SCI-FI-LONDON are pleased to announce that, Alienware®, the leading manufacturer of high-performance notebook, desktop, media center, and professional system is the hardware media partner for this year's SCI-FI-LONDON, the UK's only dedicated SF and Fantasy film festival, 26 - 30 April 2006.
Alienware® will be giving away a number of their top of the range gaming rigs systems as prizes. This competition will work in conjunction with 2K Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), featuring their game Prey as part of the pre-awareness campaign for the festival; this involves a 100,000 leaflet campaign in London at all major forthcoming events. The leaflet will detail the competition where people will have the chance to win an Alienware Area 51 5500 PC alongside copies of Prey. To enter the competition, they can go directly to the official festival site www.sci-fi-london.com or send an SMS text message.
Louis Savy, festival director says
"It is very important for us to be associated with Alienware, we couldn't ask for a more perfect promotional partner, they are the epitome of gaming cool," said Louis Savy, Festival Director. "The Alienware system designs have that future-looking aspect about them which is combined with raw gaming power."
Mat Bettinson UK Marketing Manager, Alienware
"It's the perfect alliance, our superb range of gaming systems are the perfect companion for Prey, said Mat Bettinson, UK Marketing Manager for Alienware. "Our involvement with the Sci-Fi festival couldn't get any better. We are proud to be the hardware sponsors of Sci-Fi 2006.
About the festival
Over the last 4 years SCI-FI-LONDON has proved to be a hit with its audience bringing exciting, challenging and interesting premieres to the UK along with a programme of rarely screened classics. Our website now attracts over 60,000 unique visitors a month and festival attendance is set to top 10,000.
The festival takes place at the fantastic new APOLLO WEST END cinema in Lower Regent Street, central London. This five-screen state-of-the-art venue is fully licensed and the audience can take their drinks in with them, so expect some champagne screenings!
MOVIES ALREADY CONFIRMED INCLUDE:
FIRST ON THE MOON (Russia 2005, Dir: Aleksey Fedortschenko)
THE PLACE PROMISED IN OUR EARLY DAYS (Japan 2005, Dir: Makoto Shinkai)
SUBJECT TWO (USA 2005, Dir: Philip Chidel, 93mins, Colour)
SURVIVE STYLE 5 (Japan 2003, Dir: Gen Sekiguchi, 120mins, Colour)
CSA: THE CONFEDERATE STATES OF AMERICA (USA 2005, Dir: Kevin Wilmott)
TETSUJIN 28 (Japan 2004, Dir: Shin Togashi, 105mins, Colour)
DIE YOU ZOMBIE BASTARDS (USA 2004, Dir: Caleb Emerson, 97mins, Colour)
LOGAN'S RUN (USA 1976, Dir: Michael Anderson, 120mins, Colour)
SEKSMISJA (Sex Mission) (Poland 1984, Dir: Juliusz Machulski, 117mins,
Colour)
ALL NIGHT:
The first SCI-FI-LONDON saw us bring the all-nighter back to London screens, and they have proved popular at every festival. With 8 hours of movies, free Redbull, coffee, ice cream and breakfast, it challenges the mind, body and spirit. As part of our FIFTH BIRTHDAY celebration we will be holding the notorious ANIMÉ ALL-NIGHTER (Featuring the UK Premier of KARAS:THE PROPHECY) along with a night of MYSTERY SCIENCE THEATER 3000 (featuring an exclusive "making of TIME CHASERS") and our BLOODLUST ALL-NIGHTER, which features Guillermo Del Toro's CRONOS and the amazing Russian epic NIGHT WATCH.
NOT JUST MOVIES:
First and foremost we are an international film festival but we also understand the value of a great atmosphere.
We are honoured to be the official home of the Douglas Adams Memorial Debate, which takes a serious yet wry look at a variety of topics. These have included SF film vs literature, predicting the future, and sex with robots! For 2006 the INSTITUTE OF IDEAS will curate this event, the topic;
POSTHUMANISM
We are very proud to announce that 'the Booker of the SF world'; the Arthur C Clarke Award for Literature comes to SCI-FI-LONDON. This award is one of the most prestigious book awards in the world and we are honoured to be asked to host the award ceremony. Shortlist available at www.sci-fi-london.com.
More information on the festival can be obtained from www.sci-fi-london.com
Louis Savy
tel: + 44 (0) 20 7871 4555
mobile: + 44 (0) 7753 746621
skype: louissavy
Email:
Frazer Nash Communications
Mobile + 44 (0) 7788 971810
Tel: + 44 (0) 1296 712522
Skype: frazernashcommunicationsuk
Email: fnc@frazer-nash-communications.co.uk
Alienware Contacts
Jackie Seear
The Verbal PR and Marketing
Tel: 01932 247294
(+44 1932 247294 outside UK)
jackie@the-verbal.co.uk
Web: www.alienware.co.uk
Mat Bettinson
Marketing Manager UK & Ireland
Tel: 08700 624 379
(+44 (0)8700 624 379)
mat_bettinson@alienware.co.uk
Web: www.alienware.co.uk
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About Alienware
Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.