Activision Showcases Xbox 360 Line-Up At Microsoft's X06 Event In Barcelona

SANTA MONICA, CA -- September 27, 2006 -- Activision, Inc. (Nasdaq: ATVI) today announced it will show off its roster of holiday titles for the Xbox 360 video game and entertainment system from Microsoft at this year's X06 event held in Barcelona, Spain.

Media and retailers worldwide will have the chance to get closer than ever to the fury of combat with Call of Duty® 3 and will experience the most realistic skateboarding game ever with the all-new Tony Hawk's Project 8, built from the ground up to take advantage of the advanced capabilities of Xbox 360.

Additionally, RedOctane® announced today that Guitar Hero II will be rocking Xbox 360. Guitar Hero II is the follow-up to 2005's award-winning release, Guitar Hero, which rocked the game industry and garnered a stack of awards including: "Best Offline Multiplayer Game 2005" and "Music Game of the Year 2005" from IGN.com, "Best Soundtrack 2005" at the Spike TV Videogames Awards and five D.I.C.E. awards, including Outstanding Innovation in Gaming and Family Game of the Year.

Call of Duty 3, the follow-up to the #1 next-generation game, delivers the intensity of being closer than ever to the fury of combat during the battle for the Liberation of Paris, the most harrowing campaign of WWII, known as The Normandy Breakout. Through a seamless narrative, "Call of Duty 3" delivers the rush of unrelenting battle and breathtaking action of the Allied offensive that changed the fate of the world and will be released in November 2006. (Not yet rated in Europe.)

Reengineered from the ground up, Tony Hawk's Project 8 immerses players in the definitive skateboarding experience using ultra-realistic graphics, enhanced physics and extremely responsive controls that simulate the feeling of skating with every trick and bail. The game, to be released in November 2006, challenges players to experience the intensity and pressure of skating against some of the world's top pros in true to life competitions as they aim to become the #1 skater. Rated BBFC 12 in the UK, PEGI 16+.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Microsoft, Xbox, Xbox 360 and Xbox Live are registered trademarks of Microsoft Corporation in the United States and/or other countries.

Tony Hawk is a registered trademark of Tony Hawk, Inc.

Activision and Call of Duty are registered trademarks and Project 8 is a trademark of Activision Publishing, Inc.

RedOctane is a registered trademark and Guitar Hero II is a trademark of RedOctane, Inc.

About Xbox and Xbox 360

Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox ( http://www.xbox.com), its first-generation video game and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and launched the system in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 ( http://www.xbox.com/xbox360) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers.