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Activision pushes Blur into 2010

New racing IP held back for online multiplayer development

Activision has pushed back the November release of its new racing IP Blur into 2010.

The title, the first for the publisher from Project Gotham studio Bizarre Creations, is being delayed for the team to work further on its online multiplayer modes.

"We are committed to making Blur a great new racing franchise, and we are very encouraged by the game's design," stated Mike Griffith, president and CEO of Activision Publishing.

"The additional time will allow the studio to fully optimise the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience."

Blur is the latest in a number of new releases pushed away from the Christmas retail period already dominated by two massive Activision franchises – Call of Duty: Modern Warfare 2 and DJ Hero, the new Guitar Hero spin-off.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.