ACTIVISION CAPTURES THE ART OF SKATEBOARDING

In celebration of the launch of Tony Hawk's Proving Ground, the latest instalment in the #1 best-selling action sports video game franchise, Activision, Inc. (Nasdaq: ATVI) is hosting The Art of Skateboarding photo exhibition at The Second Space Gallery - www.secondpacegallery.com - from Monday, October 29 through Friday, November 2. Featuring photographs by Tony Taglianetti, fashion photographer and skateboarder, the exhibition tells the amazing stories of London skateboarders and their favourite tricks, which were shot at some of the capital's most popular skateboarding destinations, including the Westway, South Bank and Stockwell.

The photography will focus on the different kinds of skateboarding personalities, also found in Tony Hawk's Proving Ground, including contest-winning athletes, fast and furious hardcore skaters and maverick riggers, who modify their environment into their own personal skate park.

"Tony Hawk's Proving Ground lets players choose their own path as a skater, so that they can tell the world who they are," commented Gary Sims, Brand Manager, Activision. "This art exhibition will take that concept and bring it to life outside of the game, allowing skaters to tell their own story for the first time. It's not often that games and art come together in any meaningful way, so we're particularly excited about this project."

The exhibit will open at The Second Space Gallery - www.secondpacegallery.com, which is located at 117 Redchurch Street, London, E2, on October 29. A private VIP reception will be held on the evening of Thursday 1st November, dedicated to press, retail and the skateboarders featured in the exhibition.

Set in the streets of Baltimore, Philadelphia and Washington, D.C., Tony Hawk's Proving Ground is the largest, deepest and most customisable Tony Hawk game yet and gives players the freedom to define their character, story and style based on the choices they make, the paths they select and the style of skateboarding they want.

Tony Hawk's Proving Ground will be available on November 2nd for Xbox 360 video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, Wii home video game system, Nintendo DS and will be available to play at The Art of Skateboarding throughout the exhibition week.

-ENDS-

For advanced tickets to the press reception, please contact Mark Ward or Luke Geoghegan at Bastion,

32-38 Saffron Hill, London EC1N 8FH, United Kingdom

Tel: 020 421 7600 Fax: 020 421 7601 email: mark@bastion.co.uk

Bastion web site: www.bastion.co.uk

Tony Hawk's Proving Ground web site: http://www.thpgonline.com/.

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Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices),. , and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.