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Activision And Lionhead(R) Studios Release Offcial PC Game Demo For The Movies(TM)

FOR IMMEDIATE RELEASE

Santa Monica, CA - February 3, 2006 - Activision, Inc. (Nasdaq: ATVI) and Lionhead® Studios announced today the availability of a PC game demo for The MoviesTM. Currently available at http://www.lionhead.com/themovies/demo.html, PC gamers can download the official 285 MB demo which provides an in-depth introduction to the Story Mode, where players are guided through how to become the ultimate Hollywood movie mogul by building and managing all aspects of their own movie studio from talent and resources to research and development.

The Movies for Windows® PC is available now for a suggested retail price of $39.99 and is rated "T" (Teen with blood and gore, crude humor, mild language, sexual themes, use of alcohol and tobacco, and violence) by the ESRB.

More information on The Movies can be found at http://www.themoviesgame.com.

About Lionhead Studios

Lionhead Studios is based in Guildford, Great Britain and was founded in 1997. The company has released five games since then, Black & White, Fable, Black & White2, The Movies and Fable The Lost Chapters. Cumulative world-wide sales are now approaching the 5 million mark. The company employs over 250 people and is hard at work on several new projects.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

For information, contact:

Aaron Grant

Publicist/Activision Games

Activision, Inc.

310-255-2535

agrant@activision.com

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