The Technology Strategy Board, sponsored by the UK government's Department for Innovation, Universities and Skills, has announced that up to GBP 7 million will be made available in grants for projects that could be developed by games companies in the UK.
The aim of the funding is to develop "multi-disciplinary projects that will exploit digital technologies to increase the competitiveness of the UK creative industries sector" with "new tools, techniques, processes, technologies or underlying capabilities" the planned-for end result - which will in turn "be widely deployed across a market sector or sectors and will lead directly to or underpin wealth creation."
Among the suggested applicants for the funding are the content industries, including videogames developers, as well as fashion, architecture and advertising designers.
The TSB's application document advises that projects should "endeavour to produce a prototype, proof of principle, demonstrator or similar and the proposal should address how the project team intends to exploit the research outcome" and that additional funding might be made available from Research Councils should any project demonstrate added value to their portfolios.
The anticipated timescale for development of projects has been estimated at between 12-36 months, while a significant commercial impact should have been made after 3-5 years.
The call for applications is open now, with a compulsory expression of interest deadline of May 9 - more information is available from the official TSB document.