3GSM: IN-FUSIO Launches EGE Lite, The Mobile Portal Revenue Booser

EGE Lite Delivers New Dimension In Mobile Entertainment Services

News by GamesIndustry International Contributor

Published on Feb. 14, 2005

3GSM, CANNES, France - February 14th, 2005 - IN-FUSIO, a leading mobile games' publisher and game service provider, today announced the launch of EGE (Entertainment and Gaming Extensions) Lite. Aimed at operators, manufacturers, brand owners and service providers, EGE Lite delivers a highly customisable mobile multimedia catalogue bundled with IN-FUSIO's added value community services.

EGE Lite represents a unique and complete service proposition for its partners to differentiate their offerings by allowing mobile content (games, wallpapers, ring tones, videos, news and premium SMS services) to be seamlessly delivered and updated through an over-the-air (OTA), customisable and intuitive UI (user interface).

Complementing EGE, which is IN-FUSIO's complete gaming engine that provides 'heavy' functionality including 3D, multi-player, and viral marketing features, EGE Lite has been developed to also enable rapid integration into the handset, to deliver increased revenues, customer loyalty, enhanced customer experience and brand visibility.

Florent Pitoun, Product Marketing Director, said: "The launch of EGE Lite is a direct result of what our partners and their customers want. For some handset manufacturers, timescales do not permit the porting of a high-end gaming engine, equally the memory and hardware required to run such applications is sometimes prohibitive, EGE Lite fills this gap providing an over-the-air, or end of production line add-on that retains some essential features such as an offline updatable catalogue, or a customisable user interface."

"Our success to date has been built on our solid understanding of how mobile entertainment services are consumed and presented. EGE Lite brings handsets to life and transforms them into interactive entertainment devices," finished Pitoun.

Specifically EGE Lite's solution feature set includes the ability to:

Deliver a fully brandable and managed service including client, server and CRM experts' services

Create a visually rich downloadable Service User Interface that promotes the hottest content and products

Manage content remotely, layout, application logic and OTA updating

Provide a new channel for feedback in the form of competitions and polls

Create a graphical user interface for existing Premium SMS services such as news, weather and other information services

About IN-FUSIO

IN-FUSIO is a leading international mobile entertainment company, publishing top-tier games for cell phones and delivering players' community management services.

Focusing on quality, innovation and community, IN-FUSIO applications are enjoyed by more than 15 million people worldwide, through 130 operators and portals across all handset platforms (Java, ExEn, BREW, Symbian, Windows Mobile and I-mode). IN-FUSIO's portfolio of more than 90 games includes licensed properties such as Microsoft's Midtown Madness^® 3 Mobile and Zoo Tycoon^® 2 Mobile, Comedy Central's South Park^®, Universal Studios' E.T.^TM, Canal Studio Image's The Terminator^TM, Golden Tee^TM, Rollerblade^TM, as well as the award winning original titles Shado Fighter and the IF Racing series. The company successfully provides carriers, developers and brand owners the best opportunity to maximize the value of their offerings with the largest mobile distribution network.

IN-FUSIO currently has offices in Los Angeles, Chicago, London, Bordeaux, Moscow, Düsseldorf and Shanghai. IN-FUSIO's customers include Verizon, Sprint, AT&T, the Vodafone group, the Orange group, TIM, Telefonica Moviles and China Mobile.

For more information, please visit www.in-fusio.com

For further press inquiries, please contact:

Company Contact:

Yann Mondon

Brand and Communications Director

Tel: +33 (0) 557 773 815

yann.mondon@in-fusio.com

Germany, Spain, Italy and France Public Relations:

Lewis PR

Juliette Legrand

Tel : +33 (0) 155 319 803

E-mail : juliettel@lewispr.com