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2K Sports To Host NHL 2K7 All-Star Challenge Finals presented by the All-New 2007 Dodge Nitro At 55th NHL All-Star Game

Tuesday, January 23rd, 2007

2K Sports is proud to announce today that the semi-finals and finals of the NHL 2K7 All Star Challenge Tournament - the first national online tournament for NHL 2K7 - will be taking place at the 55th NHL All Star Game. Projected to have the highest attendance rating of any NHL All Star Game to date, 2K Sports is proud to integrate its critically acclaimed hockey video game, NHL 2K7, into the festivities surrounding the NHL All-Star Game.

- As the official presenting sponsor of the 2007 NHL All-Star Fan Balloting, fan balloting on NHL.com was supported by NHL 2K7 video game highlight reels for each All-Star nominee.

- On Tuesday of NHL All-Star week, NHL 2K7 video footage will be used in conjunction with the All Star Skills Challenge as instructional guides of the actual All Star Skills Challenge events. NHL 2K7 video footage will be shown on the arena Jumbotron and during the NHL broadcast before each event.

- NHL 2K7 All Star Challenge Semi-Finals will be held at the 2007 All Star Game Pre-Party Wednesday afternoon of NHL All-Star week. The event will happen from 3:00pm - 6:00pm CST in the Landmark Room with the event being MC'd by Western Conference All Star, Marty Turco.

- The NHL 2K7 All Star Challenge Finals will take place on center ice Wednesday night during the 2nd intermission of the 2007 All-Star Game.


· Interviews available with finalists and winner of NHL 2K7 All-Star Challenge

· Action shots of contestants at Semi-Finals and Finals.

· Interview and photos opportunities with Marty Turco, starting goalie for Dallas Stars and the Western Conference NHL All-Star team.

CONTACTS: Anthony Chau, 2K Sports

415-507-7609 (office), 415-845-9640 (mobile)


Jenny Chai, Access Communications for 2K Sports

917-522-3515 (office)


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