2K signs Don King for new boxing title

Take Two continues to challenge Electronic Arts in the lucrative sports genre by signing boxing promoter Don King for a new franchise.

Don King Presents: Prizefighter is in development at 2K Sports' Venom Games, the team responsible for Ubisoft's Rocky titles.

"In all my years working in professional boxing, I have never seen anything come as close to creating the thrill, the intensity, the courage and the spectacle of the sport," commented King.

"Don King Presents: Prizefighter is more than a game - it is a glimpse at what life is like in and out of the ring for these incredible athletes."

Both 2K Games and EA Sports go head to head annually with ice hockey and basketball titles, and now 2K looks set to challenge EA's established Fight Night franchise.

Don King Presents: Prizefighter will be released in spring 2008 for the Xbox 360, Wii and DS.