123play.com/Dennis Publishing deal

London, UK - 15th September, 2008: Ad-funded mobile games outfit www.123play.com today announced a partnership with one of the world's leading independent publishers, Dennis Publishing, to give readers the means to download free mobile games directly to their phones. The deal includes the following websites in the agreement: www.computershopper.co.uk, www.custompc.co.uk and new sites like www.denofgeek.com and www.knowyourmobile.com will include instructions of how to download free games from 123play.com's packed portfolio.

123play.com offers a range of top-quality mobile games which include adverts from major brands like eBay, Britvic, O2 and The Sun. The games are totally free to download, letting consumers try something new without getting a pain in the pocket. Today's deal with Dennis Publishing follows on from the recent partnership with UK website Pocketgamer.co.uk., which has already let tens of thousands of consumers get their hands on top quality ad-funded games.

All the games are top quality favourites. With backing from well known publishers such as THQ Wireless, RealArcade, Digital Chocolate, Hands-On Mobile, Vivendi Games Mobile, PlayerX, Indiagames and Progressive Media, gamers of all ages and interests can find something that's right for them. Consumers can get games via the web from www.123play.com, or directly on their mobile from m.123play.com. Whatever site they go to, it takes just a few seconds to download any of the 50+ games on offer.

"The thousands of online fans of Dennis Publishing's websites are the perfect audience for 123play's brand of ad-funded games - cool, brand-savvy and with a keen eye for a great deal," said Markus Ramark, CEO of 123play.com. "Who doesn't like to get something for free - especially when it's a quality game from one of the industries' best publishers?"

"At Dennis Publishing we strive to give our audience the best experience possible across every platform. Mobile games are hugely popular and thanks to 123play.com we can now add a large portfolio of high quality free mobile games to our offering," said Andrew Nicholls, Partnerships and Mobile manager at Dennis Publishing.

So how does it actually work? When you launch a 123play.com game on your mobile, you'll see three short adverts before the game. If you want to visit the advertiser's website on your phone, simply click to go there; if you don't, just say no and the game will start. Simple as that. When you're finished playing, you'll see some more ads.

If this all sounds like a good deal, head to a Dennis Publishing website and follow the quick and easy download instructions. You'll be playing in just a few minutes!

About 123play.com

www.123play.com is a consumer-focused website operated by Mobile Advertising Solution (MAS), a company which specialises in advertiser-funded gaming for mobile handsets. Its headquarters are in Helsinki and it has an office in London.

Through its retail brand, 123play.com, MAS offers free mobile games which users download via their handsets. When users open the game, they see a short sequence of advertising before the game begins. When exiting the game, another short sequence of ads is shown. Users can click on any of the ads and be directed to the advertiser's mobile site. It offers more than 50 games from leading games publishers including THQ Wireless, RealArcade, Digital Chocolate, Vivendi Games Mobile, Hands-On Mobile, PlayerX and IndiaGames. Advertisers already working with MAS include Britvic, Ebay, The Sun and NME.

More information on the company is available at www.mobileadvertisingsolution.com

About Dennis Publishing

Dennis Publishing is one of the world's leading independent publishers. Founded in 1974, the group consists of a number of operating companies in both the UK and USA. Although the companies have experienced explosive growth over the past five years, success hasn't diminished our frontier spirit.

As a privately held group of companies, the Dennis Group is dedicated to delivering what customers and advertisers want, rather than concentrating on the somewhat narrower goals of stockholders and analysts.

Dennis Publishing is one of the world's fastest-growing independently owned media companies. Group turnover exceeds £85 million a year, excluding our subsidiary companies. The company publishes over 50 magazines, digital magazines, websites and mobile sites in the UK (including The Week , Monkey, Auto Express, PC Pro, Viz and Maxim) and The Week in the US. Dennis is also a major shareholder in Seymour Distribution and Dovetail Services Ltd. Dennis Publishing is privately owned by Felix Dennis.

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