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Playfish

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Recent articles about Playfish

Perils of Whale Hunting: When F2P Players Leave The Sea

How big a problem is it when social games pull the plug on the hardcore players who pay so the free-to-play model can work at all?

EA shutting down Playfish games

Publisher pulling plug on division's last remaining Facebook titles; SimCity Social, The Sims Social, Pet Society, more closing by mid-June

Queen to King's Castle

Catharina Lavers Mallet on her move from Playfish to King.com

Tencent takes Sims Social to China

Playfish Beijing working on title for QZone social network

John Earner said to have left Playfish for Accel Partners

Highly respected GM of London office reported as latest boss to ditch EA's social arm

Playfish: Brands "extremely important" to social success

John Earner believes social devs without established players or strong brands are in "big trouble"

Too Big To Fail

Playfish's John Earner on the pleasures and problems of making The Sims Social

Playfish: Sims Social proves brand power

Success achieved with minimal marketing spend, will "absolutely" be number one

The Sims Social passes 50 million MAUs

Picks up 15 million players in one week, only CityVille to beat

EA: social networking is a "primary design pillar"

Frank Gibeau explains importance to all platforms

Playfish adopts Facebook Credits

Pet Society developer gives up on own currency early as Facebook deadline looms

Aaron Loeb appointed MD of Playfish San Francisco

Former Planet Moon CEO joins social developer

Two Playfish co-founders to leave EA

Lababidi and de Halleux retain consultancy roles, leaving Segerstale full time

Playfish: Responsible devs should monitor player spend

"It's not good for anybody to spend £1000 in game then be caught by their mum" - Sergestrale

Playfish: Devs "without franchises will be in a precarious position"

Segerstråle admits social decline but "it forces much better quality"

Playfish: Cloning products will lead to a "tough time"

VP Segerstrale calls for social devs to innovate and respect their users

Playfish co-founder to keynote Evolve in London

Kristian Segerstrale to speak on the future of social gaming

PlayFish boss Segerstråle joins LOVEFiLM board

CEO and co-founder becomes non-executive director of movie and game online rental service

EA to launch FIFA Facebook game

FIFA Superstars to be first EA franchise title from Playfish

Playfish: Social gaming space will see more consolidation this year

Segerstrale predicts that social gaming will lead the industry in the shift to digital

Employees

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