Fiksu

Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI

Fiksu data shows iOS climbing faster, but remains the most cost-effective platform

iOS cost drop to $1.32 after peak in April, Android now $1.82

User acquisition and retention has never been so expensive, says Fiksu

Mobile marketing firm notes the "relentless growth" is reflective of larger trend of rising costs on mobile

"iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"

Both platforms hover around $1, but Android cost has halved in a year

How big brands, retargeting, programmatic buying and more will change the landscape

iOS down, Android up in November as iPhone launch rush calms

Top 200 iOS apps downloaded 7.8m times per day, says Fiksu

iOS costs up 25% YoY as Android drops by same amount

Fiksu's Benjamin Hansz offers some advice on sustainability in a market of throw-away success

Incentivised installations still important for Apple platforms