deltaDNA combines games industry heritage and extensive marketing analytics expertise to deliver dedicated tools & technology for gamers by gamers. We are passionate about game design and maximising the true potential of games on any platform by improving player experiences and leveraging big data technology for real time intervention. We work with publishers & developers throughout the world who use the deltaDNA platform to help them better understand player behaviours and identify actionable insights to personalise games. Our data shows that improving player engagement drives long term value. We’re an established team of data scientists, game designers and software engineers (plus management, sales and marketing types) with tonnes of enthusiasm for games and data. Lots of data!
Recent articles about deltaDNA
These tools are not just the preserve of free-to-play
New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation
DeltaDNA on how to increase retention by customising your experience
Exec brings experience from Rovio, Konami, EA, LucasArts, DeNA and SEGA
FPS titles 90% male, hidden object 90% female, says DeltaDNA
Four ways to boost your game without spending on acquisition
deltaDNA says newer devices more likely to switch, but many people cautious
And the importance of accurate metrics for better design
Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy
deltaDNA CEO Mark Robinson on the right road to retention
New San Francisco base to spearhead growth in America
Abertay University first to sign up for analytics tool
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