Becker Associates

Becker Associates is a full-service agency providing product development, sourcing, licensing and marketing consulting services. We work with inventors, manufacturers, and retailers, developing and licensing children's consumer products and properties globally. By providing proprietary products, managing product and property rights, and developing global licensing programs, we help our clients build their brands.

We're recognised for the evergreen products we’ve developed or licensed, many of which have become household names and sold millions of pieces including: Othello, Gumby & Pokey, Barrel of Monkeys, the Disappearing Magic Baby Bottle, Battle Dome, Nerf, Ping Pong, Baby Get Well, TMNT, Goops, Sliders, and Shirt Pocket Games. These are just a few of the hundreds of products we've marketed to make children happy!

Our Fortune 500 licensees include Mattel, Fisher-Price, Hasbro and Bandai, who distribute our products in more than 100 countries through virtually every channel of retail distribution, from mass retailers like Wal-Mart and Target to speciality and chain stores like Toys R Us, Barnes & Noble, and Borders. We also provide exclusive merchandise for retailers such as Toys'R'Us and Target. We connect kids with their favourite licensed characters by co-branding with Disney, The Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty and Angel Cat Sugar. We've licensed innovative children's packaged goods in a wide range of categories including: toys, games, consumer electronics, interactive publishing, video, home furnishings, gifts, accessories, private-label and premiums.

Our consulting clients include: A multi-billion dollar investment management company based in San Francisco, CA; a billion dollar hedge fund; an employee owned hedge fund that invests in the public equity markets across the globe, a privately owned hedge fund based in NYC that invests in U.S. public equity and hedging markets, Capital Consulting, Grand Toys, Toy Industry Association, Vista Research, Society of Industry Leaders, A Standard & Poor’s Business, Women in Toys, Inc., and more.

Our expertise in the Toy Industry and unique background in developmental child psychology and education, coupled with our extensive experience in licensing, intellectual property, contract negotiation and enforcement, make us highly sought after as Marketing Consultants and Licensing Agents.

http://www.beckerassoc.com