amBX is a software company that is revolutionising lighting and digital entertainment markets by taking video and audio content out of the screen and into the room. In lighting entirely new levels of ambient control are now possible while amBX transforms the entertainment experience through immersing the viewer or player in the content and significantly increasing the enjoyment of digital audio, video and gaming content.<br /> <br /> The use of amBX to control lighting will revolutionise the way in which professional lighting installers use LED lighting, from large scale architectural installations through to bars, restaurants, cinemas and home theatre set-ups.<br /> <br /> amBX UK Limited was founded in 2008 and is a privately owned UK business whose team includes the inventors of amBX technology which was originally developed within Philips Research Laboratories.
Recent articles about amBX
Kit to assist developers integrate 'sensory surround' tech into PC games
amBX boss Neil MacDonald outlines the company's plans to bring new experiences to console gamers
Peripherals firm gets tools and middleware license for Sony console
Former Dixons, BT and Fujitsu exec brings retail and online experience to peripherals business
Development kits and technical support will be provided to entrants in the student competition
Philips' Jo Cooke on the company's first major publisher deal for amBX
GamesIndustry.biz' Patrick Garratt summarises the just-completed 2008 CES
Although Philips' goal is still to encourage the development of games programmed specifically with amBX in mind, the company has spent the last year thinking about how to satisfy the consumer’s more immediate need for content
Distributor Gem has inked a deal with Philips to distribute the amBX range of products in the UK.
Philips amBX continues to form serious relationships with the videogame community, by announcing a three year sponsorship deal with The World Cyber Games.
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