News Archive: Advertising

130 apps helped by Tapjoy Android Fund

Programme to port games to Android continues to grow

26th January 2012 @ 8:41am
Mobile Advertising

Advertiser Appssavvy raises $7.1 million

First round funding extension for company specialising in pop up gaming ads

20th December 2011 @ 9:04am
Advertising topic_financial

In-game ads firm Double Fusion acquires NeoEdge

Advertising platform adds social and casual to core mix

15th December 2011 @ 9:28am
Business Advertising

1

Jobs lost at ad firm IGA Worldwide

In-game ad company for Activision and Codemasters makes cuts from 22 man team

13th December 2011 @ 8:35am
Advertising topic_finance

[a]list Games secures $9.3 million investment

Financial boost for digital games marketing firm

21st November 2011 @ 3:00pm
Business Advertising

Chartboost raises $2 million in funding

Investment will fund expansion and refinement of mobile ad-serving technology

25th October 2011 @ 8:22am
Mobile Advertising

Tap.Me appoints new CEO

Matt Spiegel joins games marketing start up after 4 years with Omnicom Media Group

10th October 2011 @ 2:08pm
People Advertising

UK to get world exclusive MW3 trailer tonight

Halftime ad during international football to show single player campaign

7th October 2011 @ 8:16am
Publishers Advertising

Former THQ exec launches marketing agency for indies

Surprise Attack goes live with four Australian clients

4th October 2011 @ 7:20am
Developers Advertising

2

EA to launch advertising data service for marketeers

Legend Suite provides metrics and effectiveness insight

29th September 2011 @ 3:19pm
Publishers Advertising

Bigpoint hires Intergi for US expansion

German gaming portal signs deal with specialist marketing company

29th September 2011 @ 9:01am
Publishers Advertising

Tapjoy criticises "terrible" Apple policy change

CEO argues banning pay per install apps restricts consumer choice and dev revenue

14th July 2011 @ 12:40pm
Developers Advertising

8

Microsoft planning Kinect dashboard ads?

NUAds trademark hints at motion-controlled advertising for Xbox 360

14th June 2011 @ 8:11am
Advertising

10

Applifier: Facebook reliance is "our single failure"

But research and development head says service is looking at new platforms, getting back to indie support

19th May 2011 @ 8:00am
Advertising Exclusive Social Network

In-game video advertising hits Facebook

Trials begin as users earn Facebook Credits from watching sponsored videos

6th May 2011 @ 11:05am
Advertising Social Network

4

EA sees "buckets of money" in cross-platform ads

Exec predicts rocketing sales once metrics become standardised

27th April 2011 @ 10:04am
Online Advertising

2

Livingstone backs new Facebook ads company

Appatyze to auction in-app ads for Facebook

31st March 2011 @ 7:42am
Advertising Social Network

Gamestation defends "sexist" advertising

"Gamestation has always been slightly edgy and occasionally controversial"

24th March 2011 @ 11:52am
Retail Advertising Exclusive

76

Bulletstorm promo game downloaded 1.25m times

Epic's 'Duty Calls' spoof game lampoons Activision

7th February 2011 @ 9:39am
Games Advertising

1

2K confirms sponsorship deal with ESPN

Publisher to feature in channel's European NBA coverage

7th January 2011 @ 4:05pm
Publishers Advertising

Study predicts ten-fold rise in yearly mobile game ad-spend

Juniper Research foresees massive lift to $894 million in five years

5th January 2011 @ 9:30am
Mobile Advertising

1

EA cools interest on in-game advertising

"Those days are over," says free-to-play boss of in-game billboards

22nd December 2010 @ 10:50am
Advertising

4

In-game ads pivotal in changing perception of games business

Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett

24th November 2010 @ 9:05am
Publishers Advertising Exclusive

17

Blockbuster launches $20m US marketing comeback

Beleagured rental chain offers first ad campaign since 2007

22nd November 2010 @ 2:23pm
Retail Advertising

4

Ed Bartlett leaves IGA Worldwide

Co-founder of in-game ads firm leaves to pursue new interests

22nd November 2010 @ 8:00am
People Advertising

FarmVille promoting Dreamworks movie in-game

Zynga's Facebook titan to advertise animated movie Megamind

4th November 2010 @ 9:09am
Online Advertising

WWE ramps up marketing support for THQ games

Wrestling firm to promote publisher's licensed titles in its TV shows and events

1st November 2010 @ 10:51am
Publishers Advertising

Microsoft to retire Massive in-game ads brand by year end

Company confirms closure, will integrate tech into first-party ads business

26th October 2010 @ 8:01am
Publishers Advertising

MySpace, apps found sharing UIDs despite promises

Ads still sending data to external agencies after pledge to discontinue practice

26th October 2010 @ 7:57am
Online Advertising

1

Microsoft confirms Kinect release line-up

Seventeen games launching with accessory in US, nineteen in Europe

18th October 2010 @ 2:25pm
Hardware Advertising

8