Captivate is founded by members of the digital media community and is a non-profit entity (501.c.6). The greater Austin community realised that several creative industries had more in common than in previous years. As technology advances industries like film, music, games and mobile are colliding at rapid pace. Captivate is embracing this convergence and looking to the future of maintaining a creative ecosystem. As business models change and the ever fickle consumer market with it, creatives need to keep pace and learn new ways of thriving.