Casual Connect Asia 2013
Founded in 2005, the Casual Games Association is a professional international trade organization providing educational resources and community support for those involved in creating games for the mass market consumer. Casual games are found on a myriad of platforms including personal computers, video game consoles, mobile phones and handheld devises. Because of their ease of distribution, varied monetization methods and mass appeal, casual games are distributed in a wide variety of locations including retail stores, major online portals such as Yahoo! and MSN, social networks such as QQ, Twitter and Facebook, and specialty online retailers such as the Apple App Store, Big Fish Games, Hangame and GameHouse.