F2P Product Manager - Live
Games Jobs - Marketing - UK & Europe
|Job Title||F2P Product Manager - Live|
|Skills Required||Marketing Manager|
|Job Description||Job Title: F2P Product Manager –Live
Reports to: VP Brand
A performance based marketing and brand role. As a key member of the Live Games team you will be a multi-skilled marketer being able to demonstrate or develop creative, brand, PR and media buying acumen. Ultimately you are a results driven marketing manager who has a broad understanding of what it takes to make a game successful and you are able to demonstrate a passion and skill set to deliver results not just powerpoints.
Reporting to the VP of Brand to deliver the Live Games P&L through the activation of agreed plans
Analyse consumer research and business data to intelligently position the game and develop marketing investments.
Manage creative production of advertising and core brand assets such as announcement trailers, logos, and key art. Identify and advocate game features to improve player acquisition/retention.
Work with territory PR teams to announce and launch titles using traditional games media. Once live switch PR focus to work with the community teams to cultivate and develop regular communications.
Do however continue to harvest post release PR opportunities where possible Be media experts, demonstrate the ability to buy media against performance metrics to deliver KPIs.
Understand the media landscape, recognise opportunities, show knowledge of booking creative and efficient media campaigns.
Recognise success and be commercially minded and able to pursue P&L upside.
Management of media agencies, creative agencies, event agencies and promotional partnerships.
Serve as a key contact across the development group feed them with key consumer and marketing insight.
Build effective relationships with PR, product and marketing managers in local territories, to deliver locally against the globally created creative and campaign beats.
Monitor and communicate competitor activity / release schedules
General Manager – SEE LIVE, VP Brand & Marketing Senior Executive team, Digital Sales & Production team, Studio GMs and Brand Directors, Territory Marketing teams, Square Enix Japan & North America Digital teams
Knowledge & Experience:
Thorough understanding and experience of F2P product marketing
To be a strong communicator and F2P evangelist with the ability to communicate with a diverse number of stakeholders globally.
Experience in briefing & managing the creation assets for a game launch including media creative/PR assets
To have a proven track record in developing and delivering F2P campaigns Previous experience of managing budgets. Excellent presentation skills.
Competencies, Skills & Attributes
Strong communications skills and attention to deadlines.
Excellent verbal and written communication skills.
Ability to influence and persuade.
Motivated and passionate team player.
A really strong team player - able to work within a multidisciplinary team and international business, listen and respond to feedback.
Able to energise and motivate within a team and across peers to ensure delivery of marketing strategy to demanding timelines.
Able to work under pressure and find solutions to multiple and varying needs.
Good level of strategic planning experience, attention to detail
Other: Ability to work under pressure Positive and creative approach to problem solving Flexibility to work extra hours if required.
Organised and methodical Keeps up to date with developments within industry.
Shows passion and excitement about computer games.
General interest in media, films books and TV.
|Location||Wimbledon, UK & Europe|
|Recruiter||This job is advertised on behalf of Square Enix Europe using their internal reference F2PMM-WIM.|
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