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| Job Title | Online Marketing Coordinator (Games Retail) |
|---|---|
| Job Category | Marketing |
| Job Description | Our client is a leading specialist Games retailer. In a relatively small time period they have quickly grown store count, online presence and market share. They are widely recognised as the first purchase destination for gamers. With significant growth plans, high quality management and solid financial foundations they offer plenty of stability and opportunities for true career progression. NB Candidates MUST have experience of PPC, SEO and SEM. Games Industry experience is not required For further details please contact matthew@specialmove.com Your details will not be submitted until we have discussed the role with you and received your agreement to proceed OVERVIEW Plan and coordinate the online marketing proposition, delivering the online ratecard, and increasing the no. of site visitors through the best use of search, affiliate and ad hoc marketing, whilst ensuring consistency of the brand and integration on campaigns. TEAM Continually deliver process improvements to de-task Deliver development plans in conjunction with Head of Marketing and Head of Direct Sales Develop and harness relationships and process management with the wider business with particular focus on Product, Marketing and Finance. PROCESS Ensure that the website conforms to relevant legislation Coordinate the content & design of the website & all online promotional material to support achievement of E targets Continually monitor the competition online to ensure that our offer remains competitive in the market place Work closely with external suppliers to ensure that marketing plans are fulfilled and requirements met Deputise for line manager as necessary Ratecard production and evaluation in conjunction with Marketing and Online Commercial Manager To coordinate queries from Direct Agents, suppliers and other key contacts delivering high standards of customer service STRATEGY Plan and implement new marketing strategies based on technological advances (Eg Digital downloading) Search Engine Optimisation vendor coordination and strategy Search Engine Marketing vendor coordination and strategy Affiliate strategy and management Ratecard collation and implementation Design direction and coordination (incorporating External & Internal Design team) Brand tracking/research/online target audience strategy Online advertising strategy Ensure integration of key campaigns across channels Ensure brand consistency across all activity FINANCIAL Coordinate the online new marketing function to over deliver revenue and margin forecast, not restricted to but focused on: Hardware and bundle opportunities Peripherals New release Campaigns and promotions Range Coordinate the online pre-owned marketing function to over deliver revenue and margin forecast, not restricted to but focused on: Bestsellers Campaigns and promotions Hardware deals Peripherals New ranges Range Coordinate all activities within marketing budget & structure. Provide statistical and reporting documentation to line manager and planning department as a whole Manage product information within relevant IT systems Provide timely and accurate stock and sales data to supplier contacts where applicable Driving the trade-in program to deliver continual growth and further over deliver the pre-owned forecasts Deliver marketing plans on new format launches that deliver maximum online sales. Over delivery of marketing income from suppliers against agreed budget. REQUIRED EXPERIENCE Previous work in online marketing Strong communication skills Team player Process management and delivering in adversity Exceptional inter-personal skills Sound financial acumen. Fun, lively and true leader of people Retail experience Excel, Word and Powerpoint proficient |
| Location | North, England, UK & Europe |
| Salary | Up to £25K DOE |
| Date posted | 26/03/2008 |
| Recruiter | This job is advertised on behalf of Specialmove using their internal reference SM/MSH/77/800. |
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