Head of Digital Marketing (Games)

Games Jobs - Marketing - England

Job Title Head of Digital Marketing (Games)
Job Category Marketing Manager,Brand / Product Manager,Marketing Director
Job Description TO APPLY

Please email matthew@specialmove.com with a copy of your current CV. Your details will not be submitted to our client until we have spoken directly with you and received your agreement to proceed

CLIENT OVERVIEW

Our client is a leading UK based developer and publisher. Highly respected they have successfully invested in quality products, building many major gaming franchises to critical and commercial acclaim resulting in strong growth and profitability.

THE ROLE

The Online Marketing Manager is responsible for supporting the Brand teams in defining and executing cutting edge and cost effective online and mobile marketing solutions as both global turnkey initiatives and local UK programmes derived from the global brand strategy.

RESPONSIBILITIES:-

• Partnering with Brand Managers to define global online marketing initiatives, including (where applicable):

• Online advertising strategy

• Regional & global online advertising buys

• Mobile marketing strategy

• eCRM programmes

• Email database marketing

• Social Networking strategy

• Website strategy

• Viral seeding strategy

• Search advertising strategy

• 3rd party and 1st party digital programmes including marketplace, PSN/ Home, Wii channels, IGN/Gamespy/ D2D etc.

• Multiplayer beta marketing programmes

• Managing and overseeing the production, localization and distribution of assets and promotional collateral to support the above programmes

• Close collaboration with internal partners to ensure successful integration of eCRM and Direct marketing initiatives with internal systems and associated protocols

• Vendor management, due diligence and terms negotiations for online advertising and marketing agencies

• Defining, advising and helping the brand team execute on UK online marketing initiatives

• Integration of digital marketing with UK retail where relevant, including local digital distribution initiatives

• Advising Brand team on UK online media planning and buying
Salary £Excellent DOE
Location England
Job Category Marketing
Date posted 24/07/2014
Recruiter This job is advertised on behalf of Specialmove using their internal reference ADV256.
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