User Acquisition Specialist

Games Jobs - Business / Analysis / Metrics - UK & Europe

Job Title User Acquisition Specialist
Job Category Analysis / Metrics
Job Description Perfect World Europe is looking to immediately hire a  

User Acquisition Specialist  

to join the team at our European office in Amsterdam, the Netherlands.

The User Acquisition Specialist for Perfect World Europe B.V. is an integral part of the company’s marketing team and responsible for performance marketing campaigns across a wide range of products and countries with the ultimate goal of running highly profitable marketing campaigns.  
He/she is expected to contribute in optimizing the efficiency of performance marketing campaigns.
The User Acquisition Specialist gathers, processes and presents marketing data and contributes to decisions based on it. 
This position reports to the Performance Marketing Manager.  

Essential Duties and Responsibilities:  
  • Media planning: Plan and execute user acquisition activities across our range of games and languages.
  • Campaign optimization: Continuously keep a keen eye on running and upcoming campaigns to optimize their efficiency and maximize their RoI.
  • Data management: Gather data from different internal and external sources and present it in a consistent and transparent way to enable data driven decision making. Interface with various departments within the company to improve data quality and comparability.
  • Reporting: Provide full transparency into campaigns on a constant and pro-active basis.
  • Trend watching: Research and present information by collecting, analyzing, and summarizing data and trends. Keep yourself and the company ahead of the curve on new technologies and methodologies.

Key Qualifications:
  • Minimum of 2 years’ experience in a similar role and in-depth knowledge of performance based marketing in the F2P gaming industry.
  • Bachelor’s degree in Marketing, Statistics or related field.
  • Solid experience in the use of consumer insight (business intelligence, market research)
  • Strong mathematical and analytical problem-solving skills
  • Multicultural communication skills and able to communicate effectively and collaboratively in English, both verbal and written.
  • Digital Marketing experience (Google AdWords, user acquisition, etc) is preferred.

General Qualifications:
  • Cooperative, collaborative work style – teamwork approach.
  • Outstanding communication and collaboration skills.
  • Ability to work independently in a high-pressure environment and excellent organizational and multi-tasking skills.
  • Detail oriented with excellent follow through skills.
  • Affinity to games and/or online games is a strong plus.We offer:

  • A competitive salary and benefits such as health plan, paid vacation and others.
  • An open work environment that values creativity and initiative on all levels.
  • Flat hierarchies and a strong sense of empowerment for every team member.
  • An exciting job in a rapidly expanding company that provides the opportunity to grow and build a career.

Company description:
Perfect World, listed on the Nasdaq Stock Exchange since 2007 (PWRD), provides top-tier online games with superior quality, and develops and publishes games on multiple platforms across the world.  
Perfect World Europe B.V., located in Amsterdam, is a wholly owned subsidiary of Perfect World Co. Ltd. and is focused on the publishing, operation and marketing of online games in the European market.  
With a broad and growing portfolio of AAA games like Dungeons & Dragons Neverwinter, Star Trek Online, Swordsman, Forsaken World, PWI and many more, the company is positioned for steady growth and expansion of its active community of players. With the introduction of its new online games platform Arc, providing a full-featured, all-access platform for Perfect World’s growing game roster, the company sets out to create the premier destination of the best free-to-play online games for players and a one-stop shop for partners for publishing those games. The first titles recently announced include Path of Exile and APB:Reloaded
Our company culture emphasizes the joys of work, teamwork and high reward. 
Perfect World Europe has the heart of a startup minus the financial challenges of being "too agile". Our culture is built around our commitment to providing people with a fun work environment that fosters a "work hard, play hard" mentality. Playing games and knowing what works and what doesn't (aka "product research") is part of the job.
You will find flat hierarchies and opportunities to grow and learn, you will work in an international and multicultural environment.

How to apply:

If you feel that your skills, experience and talent will make a valuable contribution to our success, we’d love to hear from you. Please email us at with the headline User AcquisitionsSpecialist and include your cover letter, resume and salary expectations.
Due to the high volume of applications, we are not able to reply to each applicant. All applications are considered for the position, and those selected for further evaluation will be contacted by email.
Location Amsterdam, the Netherlands, UK & Europe
Job Category Business / Analysis / Metrics
Date posted 04/07/2014
Recruiter This job is advertised on behalf of Perfect World Europe B.V. using their internal reference .
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