Market Development Manager, London, Games

Games Jobs - Marketing - London

Job Title Market Development Manager, London, Games
Job Category Marketing
Job Description Market Development Manager


OPM are working on an exciting opportunity for a Market Development Manager to join a very successful Video Game Franchise in West, London. My client is one of the most successful and lucrative video game-based franchises in the world. Their product range and portfolio includes anime, trading cards, toys, games, books and other media.

Working closely with and under the direction of the Senior Market Development Manager, the Market Development Manager will execute and manage a range of activities across UK, France, Italy, Germany and Spain to further grow and enhance the brand in those markets, including but not limited to; Trade Marketing, Product Licensing and Brand Marketing programs. The Manager will also assist the Sr. Manager with execution of market development plans and pursuit of new opportunities specifically for the benefit of the Trading Card Game business.


Development of new licensee relationships.
Negotiate and review business terms and contracts with new and/or existing licensees.
Effective communication of current and planned licensed products, promotions and marketing initiatives to internal stakeholders, licensees and international business partners.
Compilation of data for internal reporting on unit sales, product development information, and licensing updates on a monthly basis.
Assist with creation of annual budget and assistance with financial planning.
Development and implementation of strategic licensing plans to hit revenue targets.
Liaison for partners and global teams in the approval of product design, production, and promotion of products under license.
Monitor partners to ensure active deployment with consideration for marketing dates, safety, financial compliance, and product innovation.
Research products, brands, and companies for new business opportunities and preparation of strategic plans based on research.
Assistance with development of marketing materials, promotional events, and licensing presentations that support strategic direction and goals.

Trade marketing
Develop and execute trade marketing programs to promote Trading Card Game , Video Game and licensed products.
Central co-ordination of all parties across TCG, VG, Licensed Product and the Retail partner
Develop marketing materials and promotional tools with assistance from internal departments

A proven track record of experience in the product licensing or trade marketing fields within video games

To apply, please send a copy of your most recent CV to <a></a>

Natalie Whiting |
OPM Response Ltd
Direct Line: + 44 (0) 1206 214415 |
Email: |
Skype: natalie.whiting.opm
Twitter: Natalie.Whiting.OPM

The salary bracket is approximate and is no guarantee of the income on offer. Salary and benefits will be discussed with candidates at interview with the company and are individually negotiated by OPM.
Salary DOE
Location London
Job Category Marketing
Date posted 20/06/2014
Recruiter This job is advertised on behalf of OPM using their internal reference 3291.
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