User Acquisition Manager

Games Jobs - Marketing - London

Job Title User Acquisition Manager
Job Category Marketing Manager,Brand / Product Manager
Job Description To apply:

We have a great opportunity for an experienced User Acquisition Manager or perhaps a star ready to step up to manage others. You would be working with a leading player in the online casino space, maximising the impact of all channels to gain, engage and retain players on mobile and social platforms.

The User Acquisition Manager would lead the team responsible for User Acquisition for three of the company’s major titles, controlling the budget to achieve greatest impact through all channels and platforms.

Responsibilities

· Develop and improve player demographic analysis to intelligently subdivide the user base into meaningful groups and target these groups appropriately

· Lead the identification and testing of new channels of user acquisition

· Track the effectiveness of all channels and campaigns, putting in place continual measures for their improvement

· Work closely with the internal development and art teams to ensure the strategies are understood and worked towards

· Carry out A/B testing and measure their impacts on the major areas of concern

· Work closely with the data analysis team to improve KPI gathering and reporting and use the data insights to maximize ROI

· Engage and liaise with the external agencies and partners such as Facebook

The right candidate will have

· Strong experience of the planning, design and execution of digital marketing campaigns

· Experience of building and leading successful teams

· A real love of gaming and games, combined with a strong interest in new technologies

· The ability to put yourself in the user’s shoes

· Highly experienced in media buying for Facebook

· Very detail oriented, analytical and highly logical

· Excellent ability to communicate through all channels – written, spoken and copy writing

To apply please send CV to adam@datascope.co.uk or tel Adam on 020 7580 6018 for a confidential chat (once we have your cv). We value close, personal relationships with our candidates and applications by this method tend to be more successful.

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Salary Highly competitive
Location London
Job Category Marketing
Date posted 28/07/2014
Recruiter This job is advertised on behalf of Datascope using their internal reference 40687.
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