Senior Digital Marketing Manager

Games Jobs - Marketing - London

Job Title Senior Digital Marketing Manager
Skills Required Marketing Manager,Brand / Product Manager,Marketing Director
Job Description The role

Working alongside the CMO, you will be responsible for creating and implementing digital marketing for Bossa’s multiplatform games (Mobile, Tablet and Steam) and our brand.

Your responsibilities will include:
  • Creating new ways to engage with our audiences online, working with our Community team.
  • Expanding the reach of our titles, through social media, PR, events, cross-promotion opportunities, ad networks.
  • Constantly exploring new and creative opportunities to bring more players to our games.
  • Creating and delivering our Email, Affiliate, SEO and PPC campaigns.
  • Managing our player acquisition, campaigns on mobile, ad networks.
  • Identifying and managing new partners we could collaborate with (a bit of Biz Dev).
  • Creating and implementing launch campaigns, as well as optimising creatives, targeting and messaging post-launch.
  • Improving our presence online ensuring our websites are always updated and a reflection of our brand.
  • Identifying our target audience per game, supporting our games teams throughout the development of each title.
  • Managing ROI for each title, considering a flexible budget allocation.
  • Ensure all details of the user experience are looked after and executed to high standards.
  • Managing content creation and marketing assets alongside our Community and Production teams.

The ideal candidate

You are a doer, love the vibe of a start-up in ascendance, excited by the challenge of building audiences from scratch and transforming a new product into an audience hit. You enjoy writing a blog, engaging with players online and with partners. You are passionate, a self-starter, driven, persistent, competitive and dynamic. You will have the ability to push yourself beyond your comfort zone, have an analytical mind-set and extreme care for the details that make a huge difference.

Essential Qualities:
  • Extensive experience in digital marketing, including mobile marketing, App Performance Marketing and affiliates
    (acquire, grow, retain).
  • Excellent experience in Email, Affiliate, SEO and PPC campaigns – both strategy and implementation.
  • Great understanding of attribution modelling and experience with Analytics.
  • Experience with growing an audience online (Twitter, YouTube, Facebook, Tumblr, Pinterest or even Kickstarter).
  • Keen to discover and develop novel types of cross-promo partnerships.
  • Constantly looking for (and playing) new games on mobile, tablet and online.
  • Experience of managing agencies.

Desirable Qualities:
  • Management experience
  • Forecasting and budgetary management
  • Previous relationships with digital agencies and ad networks

We receive hundreds of applications every week so remember to make yours stand out from the crowd by submitting a creative application (or video) to show us why you're the future Bossian we're searching for! Make us smile and impress us!
Salary Based on Experience
Location London
Job Category Marketing
Date posted 08/04/2014
Recruiter This job is advertised on behalf of Bossa Studios using their internal reference Senior Digital Marketing Manager.
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